With unprecedented access, New York Times best selling author, David
Kidder, shares the experiences of some of the world's most influential
entrepreneurs in his latest book, The Startup Playbook. Kidder
pulls from 41 face-to-face interviews with top pioneers to provide
insight into what it took to build companies like PayPal, LinkedIn,
1-800-Flowers.com, AOL, Flickr and Spanx into household names. The
founder and CEO of MFG.com, Mitch Free, is among this exclusive group.
When Mitch founded MFG.com in 2000, his vision was to bring together
designers and manufacturers so that designers could request multiple
quotes for made-to-order parts and the system would automatically match
them with manufacturers that had the necessary capabilities. Free did
“The niche that MFG.com serves is one of the largest in the world: the
manufacturing industry,” said Kidder. “Within that sector, MFG’s online
marketplace has the unimaginable dominance of an eBay. It’s hard to
imagine competitors making significant inroads into their business. That
said, I expect that Mitch will continue to compete, very rigorously,
The book includes topics ranging from how to make the tough decisions,
to finding funding and overcoming the inevitable obstacles. The
challenges, setbacks, risks, and uncertainties each entrepreneur faces
in their journey, reveals key lessons learned from their own experience.
It is Kidder’s hope that the next pioneers will be able to make their
own mistakes, instead of the ones that have already been made.
“Failure is extremely important. If you don’t fail, then you’re probably
not trying enough new things,” Free said. “You’re not pushing the edge
far enough. If you’re not pushing the edge, you’re taking up too much
Kidder is the creator and co-author of the New York Times best selling
five book series, The Intellectual Devotional. He is an
entrepreneur himself and has co-founded four companies, with his most
recent being the enterprise social innovation platform, Bionic.
In an economy that demands constant change, The Startup Playbook
is the go-to for entrepreneurs both big and small.
MFG.com is the largest online marketplace for the manufacturing
industry, facilitating interaction between buyers and manufacturers.
MFG.com enables sourcing professionals and engineers to quickly and
easily locate quality suppliers for CNC
Fabrication and many other processes through an easy-to-use
online marketplace. With more than $115 billion in RFQs passing through
the marketplace, MFG.com has helped thousands of manufacturers—ranging
from small machine shops to large conglomerates—increase sales and grow
profits. MFG.com is a global business, with offices in the U.S.,
Europe, Asia and Mexico. For more information, go to: http://www.mfg.com.