Research and Markets (http://www.researchandmarkets.com/research/dr4smf/leveraging_an)
has announced the addition of Javelin Strategy & Research's new report "Leveraging
An Omnichannel Approach To Drive $1.5B In Mobile Banking Cost Savings"
to their offering.
Mobile bankers are valuable customers: rich, young, and flush with
profitable bank products and services. The products and services are
saving financial institution money as the number of mobile bankers has
grown, branch visitation has decreased considerably. However, mobile
channels have not yet offset physical channel preference among mobile
For certain activities, mobile bankers inexplicably turn to the
brick-and-mortar branch at higher rates than all consumers. Identifying
costly behaviors to transition to electronic channels is the first step
for FIs looking to cut delivery costs. The next move is bolstering
adoption of value-added services, which are not only profitable but also
encourage overall use of the mobile channel.
Understanding how the mobile channel attracts consumers that use more
bank resources requires analysis of these consumers' behavior and
product ownership. Drawn from robust consumer data, this report provides
best practices and recommendations to encourage consumers to maximize
the potential of their mobile devices and save FIs money in the process.
- What features make mobile bankers unique and valuable customers?
- To what extent has mobile banking lowered delivery costs for FIs?
- Why are mobile bankers still turning to the branch over electronic
- Are further savings possible by encouraging the use of the mobile
- Which behaviors should be targeted to encourage electronic channels
over branch visitation?
- Which advanced mobile banking features are pro?table for FIs and
desired by customers?
For more information visit http://www.researchandmarkets.com/research/dr4smf/leveraging_an
Source: Javelin Strategy & Research
About Research and Markets
Research and Markets is the world's leading source for international
market research reports and market data. We provide you with the latest
data on international and regional markets, key industries, the top
companies, new products and the latest trends.