- Briefing Room
- Consumer Engagement
- Commerce 3.0
Research and Markets (http://www.researchandmarkets.com/research/dr4smf/leveraging_an) has announced the addition of Javelin Strategy & Research's new report "Leveraging An Omnichannel Approach To Drive $1.5B In Mobile Banking Cost Savings" to their offering.
Mobile bankers are valuable customers: rich, young, and flush with profitable bank products and services. The products and services are saving financial institution money as the number of mobile bankers has grown, branch visitation has decreased considerably. However, mobile channels have not yet offset physical channel preference among mobile bankers.
For certain activities, mobile bankers inexplicably turn to the brick-and-mortar branch at higher rates than all consumers. Identifying costly behaviors to transition to electronic channels is the first step for FIs looking to cut delivery costs. The next move is bolstering adoption of value-added services, which are not only profitable but also encourage overall use of the mobile channel.
Understanding how the mobile channel attracts consumers that use more bank resources requires analysis of these consumers' behavior and product ownership. Drawn from robust consumer data, this report provides best practices and recommendations to encourage consumers to maximize the potential of their mobile devices and save FIs money in the process.
- What features make mobile bankers unique and valuable customers?
- To what extent has mobile banking lowered delivery costs for FIs?
- Why are mobile bankers still turning to the branch over electronic alternatives?
- Are further savings possible by encouraging the use of the mobile channel?
- Which behaviors should be targeted to encourage electronic channels over branch visitation?
- Which advanced mobile banking features are pro?table for FIs and desired by customers?
For more information visit http://www.researchandmarkets.com/research/dr4smf/leveraging_an
Source: Javelin Strategy & Research
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