NDN, the Digital Media Exchange that powers the profitable newsroom,
today announced the launch of Studio, a responsive video platform that
enables users to discover, consume and share high-quality video content
across all devices. New York Daily News is one of the first publishers
to implement NDN’s partner-branded video portal to greatly extend its
consumer offering with featured playlists, trending videos and enhanced
search engine optimization results with unique URLs for each video.
“As our readers continue to view our video content across a variety of
devices, we need to be able to offer them the ideal user experience that
they now expect,” said Garrett Ward, director – digital operations, New
York Daily News. “With NDN’s Studio, our video content drives greater
engagement and provides consumers with enjoyable, customizable and
responsive features across devices and platforms.”
According to comScore, there will be more than 73 million mobile video
viewers in 2013, an increase of almost 20 percent relative to 2012. With
Studio currently rolled out as an offering to NDN’s thousands of
publisher partners, the innovative video product will drive engagement
and encourage discoverability across a diverse set of devices.
Studio is the first NDN product conceived and built in responsive
design, a consumer-friendly framework that gives end users a consistent
experience. Whether at a desk or on the phone, Studio adapts to the
screen being viewed by the user. In addition, Studio is SEO optimized,
creating an increase in traffic and brand credibility for all NDN
partners. Like all NDN products, viewers will consume content on Studio
with high-quality, pre-roll video ads and built-in display units,
providing multiple opportunities for premium advertising.
"Given that consumers now watch video content across multiple devices
and platforms, NDN is focused on delivering a seamless experience in
every environment," said Greg Peters, chief executive officer of NDN.
"We are excited to provide advanced functionality and strong
monetization opportunities so that our publishers are operating ahead of
the curve and their audiences enjoy an optimal viewing experience no
matter the device."
NDN offers a unique video content syndication and advertising solution
for the online media market with a centralized platform offering
sophisticated news, finance, travel, entertainment and sports content.
NDN's player suite and content management tools eliminate significant
infrastructure and operating costs while creating monetization
opportunities for publishers. NDN gives content providers increased
brand presence and revenue streams by accessing a broader audience on
trusted, established news destinations. It provides marketers with scale
efficiency as well as rich targeting options for reaching premium online
audiences. For more information, please visit www.newsinc.com.