Research and Markets (http://www.researchandmarkets.com/research/28p38w/russia_b2c)
has announced the addition of the "Russia
B2C E-Commerce and Online Payment Report 2013" report to their
In Russia, B2C E-Commerce is booming, driven by the emergence of new
The recent ""Russia B2C E-Commerce and Online Payment Report 2013""
provides information about B2C ECommerce and the movement toward online
and mobile purchase transactions in Russia.
In Russia, a country with the largest Internet audience in Europe, B2C
E-Commerce is booming, driven by the emergence of new online shoppers.
The competition on the market intensifies, as more online shops enter
the scene on a daily basis. Many foreign companies and investors have
also entered the Russian E-Commerce market in recent years, but mass
merchant Ozon.ru and food and drug online retailer Utkonos.ru were the
leading players in terms of online sales. The share of online sales on
total retail sales remains a low single-digit percentage, showing a room
for more growth.
Cash was still the main payment method in B2C E-Commerce in 2012, but
online payments gained in both awareness and usage. Online payment
already reaches a double-digit share of the largest Internet audience in
Europe. Around a third of Internet users in the large Russian cities pay
online. By far the most popular among online payment methods in the
beginning of 2013 was bank card, followed by E-Money and online banking.
Moreover, electronic payment systems show a strong growth nation-wide.
For example, the Russian instant payment provider Qiwi significantly
increased its revenues in 2012 and filed for a USD 100 million IPO on
Nasdaq in early 2013. The electronic payment market in Russia is
characterized by strong positioning of the local players, such as Qiwi,
Yandex.Money, and WebMoney.
For more information visit http://www.researchandmarkets.com/research/28p38w/russia_b2c
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