Scanbuy, Inc., the leading mobile engagement solutions provider, today
announced that The Topps Company (Topps), the venerable trading card
company, is using its ScanLife mobile engagement platform to power NFC
and QR Code technology at the 2013 MLB All-Star FanFest in New York from
Baseball fans will be able to use their NFC-enabled smartphones or QR
barcode scanner, like the ScanLife Mobile app, to touch or scan any
of the designated giant baseball cards featuring MLB All-Stars such as
David Wright, Mike Trout and Mariano Rivera. With one touch or scan,
fans will have a chance to win prizes that include card sets, Topps’ new
Big League Minis and autographed memorabilia.
“Topps is always looking for ways to innovate and to enhance the
collector's experience,” said Marc Stephens, marketing manager, Topps.
“Working with Scanbuy on this promotion at FanFest is a great way for us
to test a new way to do so.”
With more than 100,000 people expected to attend FanFest, Scanbuy will
provide Topps a variety of consumer insights with each scan or
interaction, delivering valuable business intelligence—all from a single
platform. The ScanLife platform offers the flexibility to launch
compelling mobile experiences from QR
Codes, URLs, NFC and whatever the future brings.
“This is a great opportunity to show how effective an event marketing
campaign can be when using mobile engagement technologies like NFC and
QR Codes,” said Mike Wehrs, CEO and president of Scanbuy. “Our ScanLife
mobile engagement platform has been built to adapt to the changing
trends in mobile innovations and behaviors, so we can help companies
such as Topps instantly deliver compelling content people appreciate and
About The Topps Company, Inc.
Founded in 1938, Topps is the leading creator and marketer of sports and
related cards, entertainment products, and distinctive confectionery.
Topps entertainment products include the NFL, MLB, UFC, WWE and other
trading cards, sticker album collections, and collectible games. The
Company's confectionery brands include "Bazooka" bubble gum, "Ring Pop,"
"Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops. For
additional information, visit Sports
Cards and Entertainment Cards | Topps.com.
Scanbuy is the global leader in developing mobile engagement solutions
that power intelligent connections between the physical and digital
world. The ScanLife suite
of products consists of a cloud-based platform used by a wide variety of
industries including retail, CPG, and media to create, manage and
monitor dynamic mobile engagement campaigns. The ScanLife mobile app is
used by millions of people around the world to discover new information
and is available for all major platforms including Android and iOS.
ScanLife processes millions of mobile barcode scans, mobile URL requests
and NFC engagements from over 150 different countries and is
headquartered in New York City with local offices throughout North
America, Europe and Latin America. Scanbuy has the largest and oldest
patent portfolio of any company in the industry, owning 19 patents
globally and licensing more than 40 patents to cover our entire
solution. The company’s investors include Motorola Solutions Ventures,
Google Inc., and Masthead Venture Partners. For more information, visit
us at www.scanlife.com.