Wish, the company revolutionizing mobile shopping with an algorithm that
matches products with consumers likely to purchase them, today debuted a
new feature called "Wish Closet," which enables consumers to list their
pre-owned items for sale using the Wish mobile apps. Wish Closet gives
consumers a way to easily and quickly sell items straight from their
closets, and get matched with relevant consumers likely to purchase them
based on what is already on their wish lists.
"What's unique about Wish Closet is that consumers are treated as
merchants on the platform, so their products are matched with the users
that are mostly likely to be interested in and buy these pre-owned
items," said Peter Szulczewski, CEO and Co-founder of Wish. "Wish Closet
makes the process of reselling and buying items simple, fast and fun."
Consumers selling on Wish simply take a photo of the item they would
like to sell—ranging from goods like clothing and shoes to technology
accessories and home goods—add product details and list their price.
From there, the Wish algorithm goes to work finding the most likely
buyers among the almost 15 million Wish users based on what consumers
have placed on their wishlists, recommended, and purchased in the past.
Wish simplifies the fulfillment process for sellers by verifying buyer
details handling payment transactions, providing shipping labels and
assisting with customer support.
Built by some of the people who developed Google AdWords and Google
search, Wish uses sophisticated matching technology to show consumers
products that they are likely to buy or put on their wishlist.
Previously, this was only available for merchants, but the launch of
Wish Closet allows consumers to list their pre-owned items and buy
products from other users.
Wish has reported explosive growth in the last 90 days, with overall
engagement growing at 15% week over week as the algorithm improves in
real-time with each user interaction. Up to 500,000 users are on the
site on a daily basis, adding 5 to 10 million products everyday to their
wishlists and sharing 200,000 products and wishlists daily with family
members and friends. Consumers on Wish are spending 30 minutes a day
browsing the app already and saving 19 items to their wishlists per day.
Wish is a leading shopping platform and mobile app that has built an
algorithm that analyzes data on users' previous clicks and purchases in
order to learn what they are most likely to buy. Wish matches users with
the products that they are most interested in, and has almost 15 million
users as of July 2013. The app is available on iPhone, iPad and Android,
as well as on desktop. The company was founded in 2011 by Peter
Szulczewski and Danny Zhang. The Wish team is comprised of engineers
that previously worked at Google, Yahoo! and Facebook. Wish is
headquartered in San Francisco, CA. For more information, please visit http://www.wish.com/.