M&C Saatchi, LA, announced the agency has won creative duties for
Related’s integrated campaign launch for Ocean Avenue South located in
M&C Saatchi has been tasked with developing the print and digital
advertising and social media strategy that appeals across demographics
for Ocean Avenue South’s two condominium properties, The Waverly and The
Seychelle. Media platforms will include online videos, print,
collateral, website, rich media and standard digital banners as well as
a branded social media campaign.
“We’re pleased to have the opportunity to work with such a distinguished
real estate brand like Related Companies. We’ve been tasked to help
build their Ocean Avenue South brand through print and digital and
social territories,” said Huw Griffith, CEO.
Ocean Avenue South is a 3.7-acre site occupying half of a city block on
Ocean Avenue between Olympic Drive and Vicente Terrace, surrounded by
prestigious Santa Monica Beach hotels.
The site design for Ocean Avenue South is a high-impact mixed-use
environment creating a sequence of public and private spaces that are
inspired by the history of the site, the qualities of coastal Santa
Monica and the open spaces found in nearby neighborhoods. Ocean Avenue
South will provide an exciting mix of luxury condominiums residences,
retail, restaurants, and extensive gardens and plazas. Ocean Avenue
South is the first new construction development on Ocean Avenue in over
The Ocean Avenue South Sales and Information Center is now open, located
at 1733 Ocean Avenue, Suite 150, Santa Monica, CA 90401. To schedule a
private preview, please call 310-394-1100 or visit
WaverlySantaMonica.com and SeychelleSantaMonica.com.
About Related Companies
Related Companies is the most prominent privately owned real estate firm
in the United States with an existing portfolio of real estate assets
valued at over $15 billion. Formed 40 years ago, Related is the nation’s
preeminent developer of luxury residential properties having pioneered
the concept of commissioning celebrated architects to design residential
properties by selecting Robert A.M. Stern to plan his firm’s first
luxury condominium, The Chatham. In the development of Time Warner
Center, Related combined super-luxury residences, the Mandarin Oriental
hotel and residences, Jazz at Lincoln Center, stylish retail and the
city’s finest collection of four-star restaurants, redefining
sophisticated metropolitan living in New York and trademarking the term
“Five Star Living.” Related also owns Equinox® Fitness Clubs, further
enhancing the value of its properties by incorporating an exclusive,
branded amenity into the lifestyle offering, and a partnership interest
in Danny’s Meyers Meyer’s Union Square Hospitality Group.
For more information about Related Companies please visit www.related.com.
About M&C Saatchi Los Angeles:
M&C Saatchi is the world's largest independent marketing communications
group, with 27 offices in 18 countries. The network employs more than
1,800 people who service over 200 clients, spanning advertising, media
buying, digital marketing, mobile, public relations, sponsorship and
event management. The agency was founded in 1995 by Maurice and Charles
Saatchi with the principal of ‘Brutal Simplicity of Thought,’ and was
called "the fastest growing start-up in advertising history" by Adweek.
The agency has produced iconic work for Ketel One, Crystal Cruises,
Qantas, Epson, OSU – The James, San Diego Zoo, UGG Australia, New Mexico
Tourism Department, Google, and the California Department of Public
Health. For more info, please see www.mcsaatchi.com.