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M&C Saatchi, LA, announced the agency has won creative duties for Related’s integrated campaign launch for Ocean Avenue South located in Santa Monica.
M&C Saatchi has been tasked with developing the print and digital advertising and social media strategy that appeals across demographics for Ocean Avenue South’s two condominium properties, The Waverly and The Seychelle. Media platforms will include online videos, print, collateral, website, rich media and standard digital banners as well as a branded social media campaign.
“We’re pleased to have the opportunity to work with such a distinguished real estate brand like Related Companies. We’ve been tasked to help build their Ocean Avenue South brand through print and digital and social territories,” said Huw Griffith, CEO.
Ocean Avenue South is a 3.7-acre site occupying half of a city block on Ocean Avenue between Olympic Drive and Vicente Terrace, surrounded by prestigious Santa Monica Beach hotels.
The site design for Ocean Avenue South is a high-impact mixed-use environment creating a sequence of public and private spaces that are inspired by the history of the site, the qualities of coastal Santa Monica and the open spaces found in nearby neighborhoods. Ocean Avenue South will provide an exciting mix of luxury condominiums residences, retail, restaurants, and extensive gardens and plazas. Ocean Avenue South is the first new construction development on Ocean Avenue in over two decades.
The Ocean Avenue South Sales and Information Center is now open, located at 1733 Ocean Avenue, Suite 150, Santa Monica, CA 90401. To schedule a private preview, please call 310-394-1100 or visit WaverlySantaMonica.com and SeychelleSantaMonica.com.
About Related Companies
Related Companies is the most prominent privately owned real estate firm in the United States with an existing portfolio of real estate assets valued at over $15 billion. Formed 40 years ago, Related is the nation’s preeminent developer of luxury residential properties having pioneered the concept of commissioning celebrated architects to design residential properties by selecting Robert A.M. Stern to plan his firm’s first luxury condominium, The Chatham. In the development of Time Warner Center, Related combined super-luxury residences, the Mandarin Oriental hotel and residences, Jazz at Lincoln Center, stylish retail and the city’s finest collection of four-star restaurants, redefining sophisticated metropolitan living in New York and trademarking the term “Five Star Living.” Related also owns Equinox® Fitness Clubs, further enhancing the value of its properties by incorporating an exclusive, branded amenity into the lifestyle offering, and a partnership interest in Danny’s Meyers Meyer’s Union Square Hospitality Group.
For more information about Related Companies please visit www.related.com.
About M&C Saatchi Los Angeles:
M&C Saatchi is the world's largest independent marketing communications group, with 27 offices in 18 countries. The network employs more than 1,800 people who service over 200 clients, spanning advertising, media buying, digital marketing, mobile, public relations, sponsorship and event management. The agency was founded in 1995 by Maurice and Charles Saatchi with the principal of ‘Brutal Simplicity of Thought,’ and was called "the fastest growing start-up in advertising history" by Adweek. The agency has produced iconic work for Ketel One, Crystal Cruises, Qantas, Epson, OSU – The James, San Diego Zoo, UGG Australia, New Mexico Tourism Department, Google, and the California Department of Public Health. For more info, please see www.mcsaatchi.com.
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