At $9.6 billion, first quarter 2013 digital advertising revenues in the
U.S. hit landmark numbers, according to a survey conducted by the
Interactive Advertising Bureau (IAB)
U.S. as part of the ongoing IAB
Internet Advertising Revenue Report. The
figure is a 15.6 percent increase over the $8.3 billion figure reported
in the first quarter 2012.
“Consumers are turning to interactive media in droves to look for the
latest information, to connect with their social networks, and simply to
be entertained,” said Randall Rothenberg, President and CEO, IAB. “This
first quarter milestone clearly illustrates that marketers recognize
that digital has become the go-to medium for all sorts of activities on
all sorts of screens, at home, at the office and on-the-run.”
“Internet advertising revenue continues to exhibit double-digit growth,
even as the business matures,” said Sherrill Mane, Senior Vice
President, Research, Analytics & Measurement, IAB. “This is an
accomplishment that can be attributed to growing recognition by
marketers that digital advertising is a critical part of all marketing
in today's world."
“These record-setting Q1 numbers are consistent with the continuing
shift to digital and reflect the type of growth that the internet
advertising arena has been seeing year-over-year,” said David Silverman,
Partner, PwC U.S.
The attached chart tracks first quarter ad revenue since 1996; dollar
figures are rounded.
The IAB sponsors the IAB Internet Advertising Revenue Report, which is
conducted independently by the New Media Group of PwC. The results are
considered the most accurate measurement of interactive advertising
revenues because the data is compiled directly from information supplied
by companies selling advertising on the Internet. The survey includes
data concerning online advertising revenues from Web sites, commercial
online services, free email providers, and all other companies selling
The full report is issued twice yearly for full and half-year data, and
topline quarterly estimates are issued for the first and third quarters.
PwC does not audit the information and provides no opinion or other form
of assurance with respect to the information. Past reports are available
About the IAB
The Interactive Advertising Bureau (IAB)
is comprised of more than 500 leading media and technology companies
that are responsible for selling 86% of online advertising in the United
States. On behalf of its members, the IAB is dedicated to the growth of
the interactive advertising marketplace, of interactive’s share of total
marketing spend, and of its members’ share of total marketing spend. The
IAB educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public
Policy office in Washington, D.C. For more information, please visit www.iab.net.
About PwC US
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looking for. We're a member of the PwC network of firms in 158 countries
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