- Briefing Room
- Consumer Engagement
- Commerce 3.0
Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world’s leading global brands, announced today at the 2013 TV of Tomorrow Show a collaboration with PayPal that will bring t-commerce advertising capability to the company’s large roster of global retail brands.
Through its vast network of CE manufacturers, cable providers, satellite providers and telco companies, Delivery Agent offers PayPal retail partners the ability to reach 85 million homes – the largest aggregated audiences for interactive advertising. Retailers can engage consumers directly via their own advertising or via contextually relevant television programming. Delivery Agent’s first screen consumer engagement options include couponing, RFI (request-for-information) and purchasing.
“The U.S. Consumer T-Commerce Purchasing Report,” just released by Delivery Agent, showed 76 percent of respondents are interested in purchasing products or services directly from the commercial they’re watching. Eighty-two percent are interested in purchasing products seen in or tied to their favorite show. In addition to completing purchases, 30 percent of respondents would be interested in saving products to a wish list, 25 percent would be interested in "liking" products on Facebook and 17 percent would be interested in participating in social games as a way to earn discounts.
“PayPal understands the importance of t-commerce to their customers,” said Mike Fitzsimmons, Delivery Agent CEO. “The Delivery Agent ecosystem will allow PayPal merchants to strengthen the impact of their advertising through interactive engagement that reaches millions of households.”
“Our goal is to be at the forefront of all technological advances and to offer our consumers and retail partners as many purchasing options as possible,” said Mark Wenger, Director of Connected Devices and iTV at PayPal. “This relationship with Delivery Agent will offer our global community additional ways to interact and transact.”
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning TV viewers into revenue generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. To date, Delivery Agent has enabled over 700,000 hours of programming and advertisements resulting in over 200 million engagements and 10 million transactions. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon, Samsung and LG among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.
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Friday, December 6, 2013
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