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Ushering in the next generation of consumer banking, Green Dot Corporation’s GoBank (NYSE: GDOT) today announced it is open for general availability. Since January, GoBank has been an invite-only service for beta members. A GoBank account is an FDIC-insured bank account that is specially built for the smartphone generation—designed from the ground up to be opened and used on a mobile device.
Beginning today, anyone can sign up for GoBank on the app for iPhone or iPod Touch (available for download from the Apple App Store) or at GoBank.com (by clicking or tapping ‘JOIN’). GoBank is one of the few banks that let users sign up for an account right from a mobile app.
“Creating GoBank, the world’s first bank account designed to be used entirely from a mobile device, has been a labor of passion for everyone involved in the project. GoBank seeks to reinvent the traditional checking account in two key ways. Firstly, GoBank is a feat of technology that brings traditional bank accounts into the era of the app. Secondly, GoBank is a feat of consumerism that offers consumers a wide array of features and services with fair, simple and transparent pricing. We’re very proud of the product and are hopeful that consumers will be attracted to GoBank’s high tech/low price proposition,” said Steve Streit, founder and CEO of Green Dot Corporation (GoBank’s parent company).
GoBank has formed a national partnership with MetroPCS to distribute the GoBank mobile application across MetroPCS’s compatible Android device portfolio.
Also, leading up to July 4, GoBank will begin in-store promotions for GoBank. Rite Aid promotions are the first to launch, shortly followed by Barnes & Noble College bookstores and other previously announced retailers. Store partners will feature information on GoBank that includes an offer for a free custom GoBank debit card with the member’s choice of photo (a $9 value).
Digital Distribution and Marketing
To generate high-impact consumer buzz, GoBank will also be featured as the official financial sponsor on the upcoming 12th season of Lifetime’s “Project Runway,” premiering July 18. Throughout the season, contestants will utilize GoBank accounts showcasing the slide for balance feature, Fortune Teller, debit cards and person-to-person money transfers.
GoBank’s Stand-out Features
Watch this video for a look at some of GoBank’s most popular features.
GoBank is the award-winning new bank account made to be used on your mobile phone, with no overdraft or penalty fees ever. With GoBank, members have full access and control of their money from their iPhone, iPod Touch or Android device, and can withdraw cash from more than 42,000 fee-free ATMs in the U.S. People can sign up for a GoBank account at GoBank.com and via app from the Apple App Store and Google Play. In March, GoBank was named a Gold Winner for 2013 PYMNTS Innovator Awards. For more information about GoBank, visit http://GoBank.com. You can also visit http://facebook.com/GoBankUS or http://twitter.com/GoBank.
GoBank is a brand and trademark of Green Dot Bank, Member FDIC, which also operates under the brands Green Dot Bank and Bonneville Bank. Deposits under any of these trade names are deposits with a single FDIC-insured bank, Green Dot Bank, and are aggregated for deposit insurance coverage. ©2013 Green Dot Bank. All rights reserved.
About Green Dot Corporation
Green Dot Corporation is a publicly traded bank holding company with a mission to reinvent personal banking for the masses. Its products and brands include Green Dot brand reloadable prepaid debit cards, The Green Dot Reload Network, the Green Dot MoneyPak and GoBank. The Company’s prepaid products and services are available in more than 60,000 retail stores nationwide and online at Greendot.com. The company is headquartered in Pasadena, Calif. with technology offices in Mountain View, Calif. and Westlake Village, Calif. and its bank subsidiary, Green Dot Bank, located in Provo, Utah.