- Briefing Room
- Consumer Engagement
- Commerce 3.0
Brit + Co., a new media company that inspires and enables the world to live more creatively, is excited to announce a $6.3 million Series A led by Oak Investment Partners, with participation from Index Ventures, Lerer Ventures, and Cowboy Ventures. Previous angel investors, including Marissa Mayer and Aileen Lee, have also reinvested into Brit + Co.
Tina Sharkey, a previous angel investor, will be joining the board of directors as will Fred Harman of Oak. Both offer great experience in digital media, e-commerce, brand development, and consumer packaged goods. Harman has worked with pivotal media brands such as Thrillist, The Huffington Post, and Bleacher Report. Likewise, Sharkey co-founded iVillage and was Chairman and Global President at BabyCenter.
Index Ventures brings e-commerce experience with companies like NastyGal and supports a portfolio of companies shaping the Maker Movement including Etsy, Shapeways, and Snapguide. Lerer Ventures has expertise in media companies like Buzzfeed as well as commerce businesses like JackThreads.
“Brit + Co. is creating a compelling business model that combines content and commerce with community, driving engagement both online and off,” said Harman, Managing Partner for Oak Investment Partners. “In just 18 months, Brit has built impressive momentum with Millennials, and we believe the company has real potential to become a leading brand and destination in the growing do-it-yourself category.”
Millennials to Baby Boomers find inspiration and connect with fellow makers on Brit + Co., founded in late 2011. Funding will accelerate Brit + Co.’s growth, expand its community, and support additional content and commerce on Brit.co and in the Brit + Co. Shop.
“What interests us the most is the intersection of do-it-yourself (DIY) and tech, taking advantage of two growing categories to create new ways to inspire creative and simple living,” said Brit Morin, Founder and CEO of Brit + Co. “Partnering with these investors gives us the opportunity to connect with even more makers to strengthen our active and passionate Brit + Co. community.”
Sascha Jamall, VP of Brand Development at One Kings Lane and former VP of Global Sourcing and Private Brand for Michael's Stores, and Allison Johnson, Founder of West Studios and former VP of Marketing Communications at Apple, join as advisors to the company.
About Brit + Co.
Brit Morin is the founder and CEO of Brit + Co., a new media company that provides tools to teach, inspire and simplify everyday life. Brit and her fellow makers and DIYers curate ideas for creative living in the digital age on Brit.co. The Brit + Co. Shop lets users purchase Brit Kits subscriptions as well as kits for projects found around the site. Download the Brit + Co iPhone app and connect with Brit on Facebook, Pinterest, Twitter and Google+.
About Oak Investment Partners
Oak Investment Partners is a multi-stage venture capital firm and a lead investor in the next generation of enduring growth companies. Since 1978, the firm has invested $9 billion in nearly 500 companies around the world, earning the trust of entrepreneurs with a senior team that delivers steady guidance, deep domain expertise and a consistent investment philosophy. The firm’s five major growth sectors of focus are information technology, Internet and consumer, financial services technology, healthcare services and clean energy. For more information, visit www.oakvc.com.
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Wednesday, December 11, 2013
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