Research and Markets (http://www.researchandmarkets.com/research/mb8583/2013_real_estate)
has announced the addition of the "2013
Real Estate Advertising Annual/2012 Real Estate Advertising Annual
Reports Bundle" report to their offering.
Report #1: 2013 Real Estate Advertising Annual
Best practices for selling property ads across the whole wired world
With a new housing boom in the United States, and a housing recovery
under way in several countries, people are seeking houses and rental
properties online like never before. And property portals are finding
new ways to serve them.
In a new 114-page, special edition of Classified Intelligence Report
profiles 90 real estate portals in 29 countries. It confirms that real
estate is on its way back and online is where it's at.
The Real Estate Advertising Annual focuses on innovative services,
products, payments and partnerships that real estate sites worldwide
have developed to improve their service to audiences and advertisers,
while increasing revenue and profits. Each idea and program provides new
insight and opportunity for real estate advertising publishers - even
- A Chinese online property site issues a loyalty card that discounts
home prices at some builders. Revenue from SouFun's e-commerce service
jumped from $24 million in 2011 to $102 million in 2012.
- In Spain, where property sales are still reeling from the 2007
recession, one site refocused its business on flat-sharing, rentals and
- In the U.S., Zillow focuses on value-added services for agents and
brokers. What it doesn't build, it acquires. In 2012, it grew revenue 77
percent over 2011.
- A start-up backed by Google Ventures matches buyers and agents - sort
of a personal real estate concierge.
The report also includes leaderboards to provide perspective on who's
ahead and who's gaining ground in each market.
Among the companies covered are Zillow, Trulia, Realtor.com,
ZonaPropVerano, SouFun, Delovoy Mir Online (Dmir.ru), Pisos.com,
HomeLight, Schibsted, Navent, ZapImoveis, Immonet, Vivastreet, Hemnet,
Blocket, Immoweb, Rightmove, Zoopla, Domiporta, Morizon, Idealista,
PropertyFinder.ae, Dubizzle, PrivateProperty, E-House (China) and
Report #2: 2012 Real Estate Advertising Annual
Service becomes integral at property advertising sites
The new universal differentiator among real estate internet portals
around the world can be summed up in one word: service.
In a new 84-page, special edition of Classified Intelligence Report
profiles approximately 150 real estate portals in over 40 countries. It
confirms that listings have become a commodity, therefore service is the
only way leading real estate sites within a given market or markets can
The report provides specific details and recommendations, and points to
the historic disruption that newspapers suffered when they lost sight of
The 2012 Real Estate Advertising Annual notes that each company is
unique in its culture, business approach and local challenges, but the
universal sentiment - from Canada to Kenya, from Slovakia to Brazil - is
simple: We have to help professional sellers sell.
Among the companies covered are Move Inc., Zillow and Craigslist (U.S.),
SeLoger and LeBonCoin (France), RealEstate.com.au (Australia), IProperty
Group (Asia), SouFun (China), ImmobilienScout24.de (Germany) and
99acres.com (India). EBay, Naspers and Schibsted are among the
multinational classified publishers included in the report.
- Delovoy Mir Online (Dmir.ru)
- E-House (China) and MagicBricks.com.
- IProperty Group (Asia)
- ImmobilienScout24.de (Germany)
- 99acres.com (India)
- Naspers and Schibsted
- RealEstate.com.au (Australia)
- SeLoger and LeBonCoin (France)
- Zillow and Craigslist (U.S.)
For more information visit http://www.researchandmarkets.com/research/mb8583/2013_real_estate