Degrees, a customer
engagement agency that leverages data and analytically driven
strategy for maximum ROI, continues its new business streak by signing
an innovative, technology-enabled, global car service.
89 Degrees will work with GroundLink to leverage its data for strategic
insights and create better marketing to its customers and prospects. The
relationship is 89 Degrees’ eighth new account since mid-2012.
“After reviewing several firms, we settled on 89 Degrees for the clarity
of its approach to building our relationships with existing and new
customers, and the depth of analytics that back up those solutions,”
said Bruce Rogoff, GroundLink CEO. “GroundLink is poised for major
growth as customers discover our value as a next generation car service.
89 Degrees will be an important partner as we continue to set the
standard for delivering an innovative, consistent, reliable car service
GroundLink is constantly innovating and striving to improve the customer
experience through the integrated use of technology. Now, through its
work with 89 Degrees, GroundLink is able to leverage data insight to
improve customer communication and services.
“GroundLink’s online access from computer or smartphone app, worldwide
coverage and reliable service has earned them a reputation as a leader
in this new breed of car service,” said Arthur Sweetser, CMO of 89
Degrees. “It is intelligent ground travel built around the needs of its
customers. With the support of 89 Degrees, GroundLink can reach those
customers with messages that match their individual needs and
is the next generation car service, leveraging a proprietary technology
platform to provide easy, reliable ground transportation for business
travelers worldwide. The GroundLink
mobile app was cited by USA Today as best in class in 2011.
GroundLink was also awarded the ODIGEO Award for Travel Innovation and
the Creative Alliance Award for Travel Innovation by leading travel
industry firm, PhoCusWright. GroundLink has teams in North America,
Europe, and Asia, with headquarters in New York, NY.
About 89 Degrees
89 Degrees is an agency that specializes in customer engagement strategy
and execution. Our results-oriented services combine database expertise,
marketing analytics, technology integration, and creative as a means to
connect consumers and brands for maximum engagement and ROI. 89 Degrees
enables multi-channel success across a number of key verticals for
clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno