the leading provider of predictive
analytics for business users, today announced its customer AAA, the
motor club and leisure travel organization serving North America, has
been recognized as a silver winner in the Gartner and 1to1 Media CRM
Excellence Awards in the category for Customer Analytics.
Leveraging KXEN’s InfiniteInsight®,
AAA was able to build a predictive analytics program that supports
increased product use and renewal rates per household along with
sustained high member satisfaction. As a result, AAA is able to propose
and optimize highly targeted offers to increase engagement and
ultimately drive higher retention rates for its motor clubs.
“With 44 affiliated motor clubs and 1,100 locations in the U.S. and
Canada, we found that traditional analytics strategies were simplistic
and too quickly obsolete, leaving individual clubs struggling to
optimize relationships which is crucial for customer retention and
growth,” said Daniel Mathieux, director for AAA’s Action Center, a
central service built to deliver customer insight to its member clubs.
“KXEN has been instrumental in delivering on a customer analytics
strategy that is robust yet scalable for our individual clubs. Today,
predictive models built with KXEN have become the lifeblood of our
marketing campaigns. We are proud to accept this award on behalf of AAA
Using KXEN, AAA manages numerous models for their travel, insurance,
financial services and membership product lines, analyzing more than
2,500 customer attributes, including member information, automotive and
travel transactions, store level retail transactions, aggregated partner
transactions and third-party market demographic data. While this depth
of data may traditionally require weeks or months to build predictive
models, KXEN’s automated approach allows AAA’s team of marketing
analysts to optimize club cross-sell, acquisition and retention
campaigns in days.
“For customer-centric companies like AAA, customer analytics is an
effective tool in marketing and retention,” said John Ball, CEO of KXEN.
“AAA has demonstrated their expertise in effectively using predictive
analytics to optimize their campaigns and we congratulate them on the
honor of being named a CRM Excellence award winner.”
The Gartner and 1to1 Media CRM Excellence Awards spotlight excellence
among organizations that take a customer-centric approach to improving
their business performance and have seen exceptional results from doing
so. Each year a panel comprised of Gartner Analysts, 1to1 Media editors,
industry professionals, and past award winners, recognizes excellence
among world-class organizations in six main categories: Customer
Experience Excellence, Customer Service Optimization, Integrated
Marketing Performance, Sales Force Effectiveness, Social and Mobile
Engagement and Customer Analytics.
For more information on KXEN and InfiniteInsight®, please
Disclaimer: The identification of a Gartner Award winner is not an
endorsement by Gartner of any vendor, product or service.
As North America’s largest motoring and leisure travel organization, AAA
provides more than 53 million members with travel, insurance, financial
and automotive-related services. Since its founding in 1902, the
not-for-profit, fully tax-paying AAA has been a leader and advocate for
the safety and security of all travelers. AAA clubs can be visited on
the Internet at AAA.com.
About The Gartner and 1to1 Media CRM Excellence Awards
Through this joint awards program, 1to1 Media and Gartner spotlight
excellence among end-user organizations that take a customer-centric
approach to improving their business performance and have seen
exceptional results from doing so. The winners were selected by a panel
of judges, including Gartner analysts, 1to1 Media editorial staff, and
previous Gartner & 1to1 Media CRM Excellence award winners.
This year we will honor the Americas gold and silver winners at the
Gartner Customer 360 Conference, in San Diego on May 1st and the
EMEA/APAC region winners at the Gartner Customer Strategies &
Technologies Summit, in London on June 5th.
is revolutionizing the way companies use predictive
analytics to make better decisions on petabytes of big data. Based
on patented innovations, the company's flagship product, InfiniteInsight®
and its pure cloud-based platform, Cloud
Prediction™, deliver orders of magnitude improvements in speed and
agility to optimize every step in the customer
lifecycle – including acquisition,
best activity. Proven with over 500 deployments at companies such as
AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING
Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL
Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly,
Stage Stores, U.S. Cellular and Vodafone, KXEN
solutions deliver predictive power and infinite insight. KXEN
is headquartered in San Francisco, California with field offices in the
U.S., Paris and London.
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