- Briefing Room
- Consumer Engagement
- Commerce 3.0
Anametrix today announced its partnership with 22squared, the fifth-largest, full-service, independent advertising agency in the U.S. The agency will use the Anametrix cloud-based, real-time marketing analytics platform to optimize results reporting and increase return on marketing investment (ROMI) for its clients, a roster of iconic brands that includes American Standard, Baskin-Robbins, Buffalo Wild Wings, Publix, Shoe Carnival and Southeast Toyota Distributors.
B. YoungLincoln, SVP, Performance Solutions of 22squared
“As our Performance Solutions practice has evolved to include clients like Southeast Toyota Distributors and Shoe Carnival, so have our client requests across the wide spectrum of big data. With Anametrix, we found a partner with expertise, experience and a long history in analytics and data visualizations, which means we can focus on uncovering more correlations and driving consumer activation and innovation for our clients.”
Thorogood, CEO of Anametrix
“Digital agencies were among the first to understand the competitive advantage the Anametrix marketing analytics platform can deliver in terms of increasing profitability and growth opportunities on current accounts and winning new ones. Anametrix, a 2013 Gartner Cool Vendor in Data-Driven Marketing, is proud to add 22squared, a prestigious and innovative integrated-marketing agency, to our client roster and we look forward to helping the agency enhance its analytics reporting to help drive clients’ businesses.”
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.
22squared creates exponential ideas for exponential results because who wouldn’t want to add “squared” to their reach, advocacy or sales? We are the fifth largest independent agency in the country and we create big brand ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida’s Natural Growers, Publix Super Markets, Inc., Shoe Carnival, Southeast Toyota Distributors, and other iconic brands to spark conversation in the public at large and turn customers into advocates. How else could a 90-year-old shop reinvent itself and be awarded iMedia’s 2011 Best Agency for Social Media? Visit 22squared.com to learn more.
Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.