Datacard Group, the world leader in secure ID and card personalization
solutions, today announced that Alyssa Arredondo, senior
marketing manager for Datacard Group, will be speaking at the
International Card Manufacturers Association (ICMA) 2013 Expo taking
place on June 4-7, 2013 in Washington, D.C.
The 2013 ICMA EXPO will feature a variety of presentations from
different perspectives and address management and technical matters,
industry trends, personalization and production issues, as well as new
applications and marketing tips. Arredondo will be giving a presentation
on “EMV and Mobile: A Case Study Convergence” on Thursday, June 6th
at 2:00 p.m. This session will outline a recent mobile payments beta
with a large U.S. issuer and how implementing an EMV structure in the
U.S. will help enable overall adoption of contactless mobile payments.
“The infrastructure put into place for rolling out EMV in the U.S. will
play a large role in the acceleration of contactless mobile payments,”
said Arredondo. “There is a dynamic synergy between EMV and mobile
payments and financial institutions and I’m very excited to discuss how
this will enable continuity and consistency between issuing traditional
plastic cards and new mobile payment applications.”
Arredondo has extensive experience in the financial services industry.
Since joining Datacard Group in 2009, much of her focus has been on
financial instant issuance of payment cards as well as smart cards in
the U.S. She is also a member of Smart Card Alliance’s EMV Migration
Forum – which was recently created to help support the alignment and
implementation steps required for organizations looking to migrate
successfully to EMV technology in the United States.
For more information about the event, please visit http://www.icma.com/meetings/annual-expo.htm#H
for complete event details.
About Datacard Group
Datacard Group empowers financial institutions, government agencies and
other enterprises in more than 150 countries to securely issue and
personalize financial cards, passports, national IDs, employee badges,
mobile payment applications and other credentials. Our flexible
solutions enable Secure Issuance Anywhere™, which helps both public and
private enterprises succeed in a global, digital and increasingly
connected marketplace. Datacard is the world's best-selling brand of
secure issuance solutions. For information, visit http://www.datacard.com.
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