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Anya Sverdlov, managing director, Actis Wunderman, will lead the Internet Jury at the upcoming IDEA! Festival, which runs from May 22-24 in Novosibirsk, Russia. IDEA! is open to agencies and advertisers that are creating advertising campaigns in Russia and the CIS territories. One of the biggest advertising festival’s in Russia, IDEA! has taken place in Novosibirsk since 1997.
“IDEA! is a celebration of ingenuity, creativity and it showcases the impactful advertising that is coming out of Russia at an increasingly rapid rate,” said Sverdlov. “It’s an honor to join with my fellow jurors to help honor the best Russia has to offer, and to help raise the bar for the next wave of Russian marketers.”
Every year more than a thousand entries are submitted from the leading advertising agencies in Russia, Ukraine, Belorussia and Kazakhstan. IDEA! helps “discover” new regional teams and gives agencies the opportunity to increase their creativity ratings. The festival’s results are factored in when calculating creativity ratings of advertising agencies in Russia. IDEA! features an exhibition of works from festival participants and presentations of the best campaigns. The exhibit showcases all submitted entries, including posters, calendars, videos and promotional items. The showcase may be viewed at www.idea.ru.
IDEA! features a rich educational program at the festival, too. A range of seminars and workshops are open to participants, with content covering different aspects of modern technologies, digital and marketing that are taught by the best local and foreign advertising experts and judges.
Official Facebook page: http://www.facebook.com/idea.ru.
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.
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