Bill Drummy, Founder and CEO of integrated marketing agencies Heartbeat
Ideas and Heartbeat West, has been selected by Google to join its
Healthcare Advisory Board.
Established in 2007 to help Google users searching for health
information make more empowered and informed healthcare decisions, the
Google Healthcare Advisory Board’s primary aim is to acquire a better
understanding of the problems consumers and providers face every day and
offer feedback on product ideas and development. To help achieve this
mission, Google has gathered a diverse group of thought leaders to
discuss the changing healthcare landscape, implications of health
reform, the empowered consumer, the digital doctor, and short and
long-term opportunities for partnership as healthcare and the role of
pharma is reinvented.
The advisory board consists of top pharmaceutical, media and agency
executives widely considered experts in the healthcare industry. The
board will hold a quarterly thought leadership roundtable that will help
guide ongoing and upcoming Google health initiatives.
Mr. Drummy said of the prospect of working with the industry bellwether,
“Google was founded in 1995, the same year I started a digital agency,
so I’ve tracked their growth very closely at every stage and found their
ability to be continuously innovative a true inspiration. In healthcare,
they’ve stumbled a bit more than in other sectors, but I’m both honored
and very jazzed to play some small role in helping them figure out the
healthcare future. It’s all about innovation for all consumers, at the
point of first inquiry, and an opportunity to bring them better health
through smarter marketing, which is Heartbeat’s vision.”
Mr. Drummy is also a member of the Pharmaceutical Executive
Editorial Advisory Board (EAB), the DTC Perspectives Advisory
Board, has been inducted into the DTC Perspectives Hall of Fame,
and chosen as one of PharmaVoice’s 100 most inspiring and
influential leaders in the life sciences industry.
About Heartbeat Ideas and Heartbeat West
Founded in 1998, Heartbeat Ideas delivers unconfined marketing
innovation in the confined environment of healthcare communications. A
privately held, full service, natively digital agency, Heartbeat Ideas
has been proud to call some of the most well-known companies in the
world, clients, including Amgen, Bausch + Lomb, Galderma, Memorial
Sloan-Kettering Cancer Center, Sanofi, and UNICEF.
Founded in 2012, Heartbeat West brings a spirit of innovation and
world-class strategic and creative skills to healthcare clients on the
West Coast. Managed by sun-seeking refugees from Heartbeat Ideas’ New
York base, Heartbeat West offers clients the energy and uncompromising
attitude of a “New York agency,” only with palm trees and better Mexican
Heartbeat Ideas and Heartbeat West are wholly owned subsidiaries of
Drumbeat Digital, LLC.