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Allison+Partners today announced that Jeremy Rosenberg has been appointed senior vice president of digital media responsible for leading and evolving the agency’s digital offerings globally. Rosenberg’s career spans nearly two decades of digital and social media marketing that will serve the agency’s existing and prospective roster well. Having managed teams that span traditional and digital media integrated across marketing, corporate communications, customer service and issues management, he has worked with iconic brands ranging from Ikea, Tylenol and Gillette, to technology and infrastructure giants IBM and HP, to financial services brands including MasterCard and USAA.
Jeremy Rosenberg, SVP of Digital Media (Photo: Business Wire)
Rosenberg joins Allison+Partners from Cohn & Wolfe, where he led integrated communications programs for such clients as Walmart, Panasonic and Nokia. While there he also developed the digital and social media-training curriculum for the agency’s global network. Prior to Cohn & Wolfe, he was at Porter Novelli where he served as director of digital production overseeing content development along with digital strategy and execution.
“As an agency, we’ve always taken a distributed approach to digital media. Rather than building one large digital team, we take pains to ensure that each and every team member has specific digital skills, while those more inclined are provided additional intensive training,” said Jonathan Heit, president and senior partner of Allison+Partners. “Jeremy’s social media and digital development expertise complemented by his production background represent a special combination of talents to help evolve our offering further, while servicing a wide range of clients across our different practice groups.”
Rosenberg’s perspective on dynamic engagement and storytelling comes from a career working on both long and short form content. Having spent the early part of his career at integrated advertising agencies including Saatchi & Saatchi, Deutsch and Ogilvy, he has run production and development studios that built award-winning campaigns for companies such as Microsoft, General Mills and Warner Bros., and was responsible for creation of original entertainment properties and program development for cable networks including Cartoon Network, The History Channel, MTV and CITV in the UK.
“Allison + Partners truly embodies the vibrant and evolving nature of digital communications,” said Jeremy Rosenberg. “This is a lively agency fueled by an entrepreneurial spirit that drives the passion of everyone here. I’m also looking forward to producing some cutting-edge work for clients like Microsoft and Progressive Insurance.”
Prior to receiving degrees in philosophy and computer science from Trinity College in Connecticut, Rosenberg toured with various action sports companies and was a member of the team that launched the Summer X-Games for ESPN.
Allison+Partners, an MDC Partners company, is an international communications firm driven by a collaborative approach to innovation and creativity. The result is freshly imagined, customized approaches that provide concrete, measurable strategies to drive market and executive leadership. Expertise includes consumer PR and marketing, corporate communications, technology and digital media, brand innovation, social impact, public affairs and healthcare. The firm is headquartered in San Francisco, with offices in New York, London, Beijing, Los Angeles, Washington, D.C., Atlanta, Chicago, Phoenix, San Diego, Seattle and Dallas. The company has a 50-state grassroots network and deep affiliations with quality firms worldwide through MDC Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com, m.allisonpr.com, http://facebook.com/allisonpr, http://twitter.com/allisonpr.
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Thursday, December 5, 2013
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