- Briefing Room
- Consumer Engagement
- Commerce 3.0
San Francisco, CA
With so many mobile wallet payment systems hitting the market, banks, operators, platform owners and card issuers are all manoeuvring for the best position in the mobile payments space.
Understanding how the key stakeholders are carving out their places in this new mobile channel is fundamental to this conference track. It will give an overview of the mobile payment ecosystem, and discuss how to overcome barriers and engage consumers. Sessions will examine numerous in-depth issues such as how to build trust in mobile banking apps, challenges to the implementation of NFC infrastructure, understanding the market opportunity for payment acceptance apps as well as mobile payment security.
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