PayPal is bringing its educational merchant tool, PassPort, to Belgium to offer information on increasing global sales and expanding profit potential.
The various free tools act as a resource to merchants about season sale peaks and holidays, as well as purchasing patterns and global trends, eCommerce News reported Tuesday (Nov. 24).
The PayPal PassPort website was first launched last year and is available in other European countries, such as the U.K., Germany, France, the Netherlands, Spain, Portugal, Switzerland and Austria.
PassPort is designed to help online merchants with building their international sales via tools and tips concerning various countries, customs and holidays.
Some of the data available on PassPort is interactive. One example identified by TechCrunch is a timeline that charts sales activity over the last year in terms of what part of the world sees the most sales in any given month.
That data will include holidays and other useful information to will help merchants shape prioritization plans. The service is not intended to be a comprehensive analytics service, though it will encourage users to interact with data professionals at PayPal to better apply useful analytics to their international sales efforts.
According to eCommerce News, Belgium’s online commerce industry is made up of nearly 6.7 million buyers, with 800,000 of them identifying as PayPal users. The amount of PayPal transactions completed by international consumers at Belgium merchants has spiked by 12 percent earlier this year, according to a recent payments study.
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