Mastercard Adds Boston To ‘Priceless Cities’ Program

How can one sum up the history of Boston?

“Priceless.”

At least, if you ask Mastercard. And that’s exactly what happened this week after Mastercard named Boston on its list of Mastercard Priceless Cities, a program designed to connect consumers with the city through exclusive access options to popular destinations.

Priceless Boston, as it’s officially called, includes partners such as the Boston Red Sox, Boston Pops, Museum of Science, TPC Network golf courses, Exhale Spa and restaurateur Ken Oringer, to name a few.

“Priceless Boston was created to celebrate the best Boston has to offer, from its highly celebrated sports teams, to its world-class education and arts programs, rich history and delicious cuisine,” said Raja Rajamannar, CMO at Mastercard. “From North End to South End, we are working with our partners to bring our cardholders that live in or visit the city one-of-a kind experiences about which they are passionate.”

The Priceless Cities program is designed to celebrate all cities have to offer, including dining, sports, shopping, arts and entertainment, travel and culture. Launched in the summer of 2011 in New York, Priceless Cities was designed to curate “priceless” experiences in over 40 cities around the world.

“I’m proud to be partnering with Mastercard to help launch their Priceless campaign in Boston. This city has embraced me and my family for the past 14 years, and I’m proud to call Boston home,” said David Ortiz, a member of the Boston Red Sox and Priceless Boston launch partner. “I’ve experienced so many of my greatest memories here, and I’m now excited to be able to share some of the Priceless experiences this city has to offer with you.”

For its Boston program, some of those experiences include: a day at Fenway Park that includes a Red Sox player meet-and-greet, VIP pre-game tour, premium game tickets and one inning inside the Green Monster; a VIP experience with Boston Ballet for Mikko Nissinen’s “Swan Lake” and backstage access to meet the dancers; a walk inside the ropes alongside PGA TOUR professionals at the Deutsche Bank Championship; a hands-on sushi-making class at Uni, with Chef Ken Oringer; a journey to the Samuel Adams Brewery for an exclusive after-hours tour; and even a space exploration experience led by a former NASA astronaut in the Charles Hayden Planetarium at the Museum of Science.