Merchant Innovation

The Shopping Cart Abandonment Fix

Merchants are losing an estimated $4 trillion to shopping cart abandonment – and the problem is only getting worse. But the solution may lie in revamping the credit card payment process obstacle course consumers face when making digital purchases. Klarna CEO North America Brian Billingsley and Provenir Managing Director Paul Thomas will join MPD CEO Karen Webster to discuss breaking down this long-standing barrier to payment.

On average, the shopping cart abandonment rate has reached 61 percent on desktop, 71 percent on tablets and 81 percent on mobile. As much as consumers love to make purchases online and via mobile, the use of credit card payments in these channels forces them to face too many fields to fill in and potentially get wrong.

What if eCommerce companies could change the shopping card abandonment game simply by adding trust into the checkout equation?

A dynamic and integrated credit solution may be the first step merchants can take toward breaking down the hurdles that stand in the way of consumers pulling the trigger on their online transactions. Join Brian Billingsley, CEO, North America, Klarna and Paul Thomas, Managing Director, Provenir and MPD CEO Karen Webster on Tuesday, February 16, at 1:00 PM (EST) to learn more. 

This webinar will explore the following topics:

– How online retailers today are revolutionizing the buying experience and reducing their cart abandonment rates.

– How risk technology has improved and can enable a new, streamlined online shopping experience.

– New perspectives on mobile commerce and how to capitalize on mobile traffic to drive revenue.

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To attend this live digital discussion, please complete the registration form shown below.

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DIGITAL DISCUSSION PRESENTER

BrianBrian Billingsley

CEO of Klarna

Brian Billingsley is CEO of Klarna North America, the leading European payment solutions provider. Brian brings an extensive background in payments, retail loyalty solutions, and marketing. Prior to joining Klarna, he served as the director of strategic business development and partnerships at Alliance Data, director in the Enterprise Strategy group of FIS, and as a consultant at eCom Advisors.

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DIGITAL DISCUSSION PRESENTER

PaulPaul Thomas

Managing Director of Provenir

Paul Thomas is Managing Director of the risk analytics and decisioning solutions provider Provenir. Previously Chief Commercial Officer and Executive Director on the board for over three years at Earthport, Paul remains a Non-Executive Director of the cross-border payment specialists. Paul has served as Fiserv’s Managing Director of International Operations and in his earlier career started bond-trading company Iceberg Software and worked in sales at Bloomberg.

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DIGITAL DISCUSSION HOST

Karen 2Karen Webster

CEO of Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.

 

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