Reserve Acquisition Brings Payments Into App

The restaurant reservation app Reserve has picked up another tab, as it were.

On Friday (April 1), the company announced — via a blog post written by CEO Greg Hong — that it has acquired the mobile dining app Dash.

In explaining what drove Reserve to make the acquisition, Hong highlighted Dash’s payment capabilities, which Reserve will now be able to utilize to integrate with point-of-sale systems, such as Micros and Aloha, among others.

Additionally, the acquisition avails Reserve of Dash’s “innovative” features surrounding data, writes Hong, who gives the latter’s “Venue Vibe” offering — which “helped users see where they should go for a relaxed date night or find a boisterous bar for a birthday out” — as an example.

“For our diners, the Dash acquisition will also help Reserve provide better guidance on where and what to eat, bring simpler checkouts and make those pesky expense reports a lot easier,” the Reserve CEO wrote in the blog post.

He states that the Dash team will be joining Reserve and that Dash users can, effective immediately, “download the Reserve app to continue to seamlessly pay the bill and split the check, as well as experience our reservation and concierge services” — while noting that the Dash app itself will no longer process payment (as Reserve has absorbed that capability).

TechCrunch shares that while financial terms of the acquisition were not disclosed, Dash had previously raised about $7 million in funding from investors, according to CrunchBase.

In the same post announcing the Dash acquisition, Hong shared that Reserve has received an investment of its own from Diageo Technology Ventures, which he describes as “a program designed to solve existing business challenges and unlock new opportunities for future growth by working with emerging tech companies and entrepreneurs.”