USA Technologies And Burch Expand Initial Agreement

USA Technologies, a payment technology service provider of integrated cashless and mobile transactions in the self-service retail market, announced Tuesday (Oct. 18) the initial results of an expanded agreement with Burch Food Services, a Canteen franchisee.

In a press release, USA Technologies said it is currently upgrading more than 1,000 of the company’s machines to its state-of-the-art cashless technology platform and telemetry services, enabling the company to track the acceptance of cash, credit/debit cards and contactless payments, including mobile wallet payments, such as Android Pay and Apple Pay, through its NFC-capable ePort Connect cashless payment system. With the deployment nearly complete, Burch, based on a recent one-month study, reported cashless usage at 31 percent for existing machines and 26 percent for new machines. Burch also reported a 17 percent top-line growth in transaction dollars on machines connected to USAT devices between June 2015 and June 2016.

“As more consumers demand card and mobile payment capabilities at point-of-sale, expanding our partnership with USAT to add cashless to every machine enables us to offer the most superior payment options to our consumers,” said Steven Burch, president and CEO of Burch Food Services, in the press release. “Over the years, we have established a reputation for offering the best products and most innovative solutions to our clients, providing the best possible consumer experience. Our goal is to ensure we are doing it in the most effective, efficient way that drives usage and increases revenues. We are already seeing the benefits of cashless through increased cashless sales, and we expect this upward trend to continue as we move toward completing the deployment.”

As part of the agreement, Burch has signed up for USAT‘s Premium Support Service offerings, which provide customers access to a bundle of support services, including deployment planning, project management, installation support, training, tools specific to the marketing of cashless programs and marketing support/consultation, mobile payment, loyalty programs and, in some cases, funding support.