Payment Methods

Prepaid’s True North

There’s a great opportunity for U.S. companies looking to expand their addressable prepaid market — and it’s just north of the border. On Tuesday, April 5, at 1:00 p.m. EST, join MPD CEO Karen Webster and Peter Read, president of Peoples Card Services, for a live digital discussion on the tremendous opportunities in Canada — a country that might be best described as prepaid’s best kept secret.

SHUTTERSTOCK

In anticipation of their live digital discussion on Tuesday, April 5, at 1:00 p.m. EST, MPD CEO Karen Webster and Peter Read, president of Peoples Card Services, connected for a brief chat in which Read shared key points that will be explored at length during the event.

Canada is one of the fastest growing global prepaid markets in the world, with an estimated $4.9 billion in open-loop transactions that occurred in 2015 alone. Current open-loop prepaid market projections show an anticipated growth rate of 18 percent from 2015 to 2020, or an additional $9.4 billion.

“Canada is one of the top eight global prepaid markets driving growth right now, and the proximity and familiarity with the U.S. makes it very easy for U.S. programs to expand,” Read said. “U.S. program managers looking to expand into Canada will gain a clear understanding of the Canadian prepaid market characteristics and growth potential, along with the key differences between the two countries’ regulatory landscapes.”

When asked what’s driving growth in Canada’s prepaid market, Read said, “Simply put, the increased awareness of prepaid, which has picked up tremendously over the past few years.”

Join Webster and Read for an in-depth look into what U.S. companies must know before expanding prepaid programs into Canada, including:

  • The big numbers behind Canada’s growing prepaid market, despite a high percentage of “banked” consumers
  • Why Canada’s prepaid market is ripe for expansion and the emerging use cases on the horizon
  • Trends that are driving growth by demographic segment and payment application
  • 3 things U.S. companies must know before expanding prepaid programs into Canada
  • Key differences between the Canadian and U.S. regulatory landscapes

To attend the live digital discussion on Tuesday, April 5, at 1:00 p.m. EST, please complete the registration form shown below.

Your First Name (required):

Your Last Name (required) :

Company (required):

Title (required):

Your Email (required):

Your Phone Number:

State Province (required):

Receive Newsletter:

. . . . . . . . . . . .

DIGITAL DISCUSSION PRESENTER

Peter Read, President, Peoples Card Services, and SVP Card Issuing, Peoples Trust Company

Peter has been involved with prepaid products for the past 20 years, with experience ranging from payment product programs to the design and management of the technology platforms behind them. Over the last six years, he has focused predominately on open-loop network payment products. His experience and innovation in both prepaid and mainstream payment card sponsorships facilitates his business activities today. As president of Peoples Card Services, Peter is responsible for the company’s overall performance through the formulation of strategies and business plans for the issuer’s payment card products.

DIGITAL DISCUSSION HOST

Karen Webster, CEO of Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.

Click to comment

TRENDING RIGHT NOW

To Top