Internet of Things

New IoT BMBR Jacket Unlocks Access To Exclusivity

The “wearable” market is taking on a new layer — a jacket, in this case. A new, special Internet of Things jacket unlocks access to cultural events and experiences in New York.

In December, New York-based brand Rochambeau is debuting 15 exclusive Bright BMBR jackets powered by Avery Dennison’s Janela platform. The jackets use the owner’s smartphone to connect with smart NFC and QR tags hidden in the left sleeve, with serialized codes connecting to data profiles in EVRYTHNG’s IoT cloud. Ultimately, all this wearable technology allows for exclusive access to events, like a private tour of New Release gallery, a tasting menu dinner at Toro restaurant and the coveted New York Fashion Week ticket to Rochambeau’s spring 2017 runway show. When scanned within 500 yards of certain exclusive stores and locations, the jacket opens even more access to personalized gifts specially chosen for the wearer.

The jacket is part of a partnership with Avery Dennison’s Retail Branding and Information Solutions (RBIS) and Internet of Things platform EVRYTHNG. Recently, the company announced its #BornDigital concept to increase its IoT offerings by digitizing 10 billion items of clothing and accessories over the next three years.

Rochambeau is known for being a 2016 CFDA/Vogue Fashion Fund finalist and a Menswear Woolmark award winner.

If you’re ready to make a purchase, these jackets are lated to start at $630 exclusively through experimental store The New Stand, which has three locations in Manhattan.

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