If it’s possible to raise any higher, Amazon has just been elevated to the next level in the retail world.
For today’s Amazon Prime Day, baby product company Carter’s has designed a special clothing line being sold exclusively to Amazon’s 79 million Prime Members.
The eCommerce giant started selling Carter’s Simple Joys collection early this year. As Carter’s is a $4 billion company, this is a major boost to Amazon’s baby retail sector.
Carter’s already has deals with Walmart and Target, but the retailer’s the move of creating a special line of clothing just for Amazon officially brings the eCommerce giant into the brick-and-mortar competition world. With Amazon ranked as the number one site for apparel sales, it may be tough for other clothing companies not to be tempted into opening up a partnership with the site.
Carter’s president, Brian Lynch, shared how this strategic move would help better capture today’s tech-infused shopping experiences.
“It’s the first brand we’ve done that’s 100 percent focused on the digital experience for digitally-savvy millennials and a more affluent Prime customer.”
With Amazon Wardrobe allowing consumers to try-before-they-buy, and this addition of an Amazon-only baby clothing line from Carter’s, it’s likely we’ll continue to see the eCommerce site’s upward trajectory in the apparel arena.