Retail

Grubhub Adds Amazon’s Alexa Reorder Skill

Back in January, Amazon integrated Alexa’s functionality into Amazon Restaurants, the food delivery service side of Prime Now. Now, a new third-party integration from looks to make re-ordering takeout even easier for an even broader swath of hungry consumers with the latest addition to Alexa’s skill set.

Leading online U.S. takeout marketplace Grubhub just announced the integration of its ordering capabilities with Amazon’s Alexa. This will allow Grubhub customers to reorder food via voice command from any the takeout marketplace’s more than 50,000 partner restaurants.

“We’re always looking for new ways to evolve the ordering process so that our diners can order the food they want from their favorite local restaurants, however they would want to order it,” said Grubhub Senior Vice President of Product Sudev Balakrishnan in an announcement. “With the new Alexa skill, we’re thrilled to offer added convenience to our diners, allowing them to quickly reorder using their voice.”

Once users have enabled the Grubhub skill on their Amazon Echo, Echo Dot or Amazon Tap and linked to their Grubhub account on the Alexa app, they’ll be able to access the skill with voice cues such as “Alexa, open Grubhub” or “Alexa, tell Grubhub I’m hungry.”

From there, consumers can choose from a list of past Grubhub orders. Alexa will order for them and provide an estimated wait time. To promote the new Alexa skill, Grubhub is reportedly offering entry into a sweepstakes. Alexa customers who order three times before the end of March get a chance to win a $500 Grubhub gift card.

The Grubhub skill is number ten-thousand-and-something for Amazon’s voice-enabled AI virtual assistant. To hit 10,000 skills around now, Amazon’s Alexa had to gain some 3,000 skills in the first two months of 2017 alone — that’s a major influx of third-party developer interest in the voice-activated device space.

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