Love is in the air, and wedding season is officially upon us.
As brides try on dresses, flowers are picked and grooms are inevitably dragged to endless venues, the retail industry is also gearing up.
eCommerce company Wayfair decided to dig into its registry data to uncover how the tastes of couples today are shifting from the baby boomer generation.
No longer are couples registering for fine china and top-dollar silverware but instead are looking into beds, sofas and hot tubs. This could probably because 80 to 90 percent of couples live together before getting hitched, and as such are looking for the bigger-ticket items to help complete their home setup. Some of the more popular items include five-quart stand mixers, throw pillows and high-end espresso machines, but today’s couples are often seen returning dining linens, serving bowls and decanters.
Wayfair’s data is also showing that couples are now living in smaller homes and are doing without a lot compared with previous generations.
Moving forward, retailers catering to the soon-to-be wedding population may want to consider altering their promotional approaches and help gear guests towards more practical items for today’s modern couple.
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