Online footwear and apparel company Zappos is packing up the car, hitting the road — all to become “friends with benefits” with its customers.
As a way of thanking its customers across the country, Zappos is heading out on a yearlong event in its “Friends with Benefits Road Show.” From showing off new merchandise to hosting exclusive events and other experiences, the 17-year old company said it wants to celebrate consumers and thank them for their loyalty. The company says it also hopes to make new friends — customers — along the way. The quirkiness of the company is a value that historically resonates through its culture.
The Las Vegas-headquartered company kicks off the road show in Austin, Tex., and then will swing by Atlanta and Nashville, with more stops being announced soon. Every stop along the way is planned to be a weekend-long experience with activities like — according to a release — “high fiving, happy-houring and puppy kissing” along with live music, local food and pet adoptions.
The company has become known for its customer service as well as its efforts to give back to the community and rewarding its customers. On its website, the company showcases millions of products from more than 1,000 clothing and shoe brands. The 365-day return policy, which typically includes a free shipping element, and the chat representatives’ attentiveness are also hallmarks of Zappos’ customer service.
Executives at the company said their customers are valued and that’s why they’re thinking them in person.
“We want to shake their hands, give them really big high fives and meet their friends — delivering happiness and memorable experiences along the way,” said Kristin Richmer, senior brand marketing manager.
Zappos is owned by Amazon. Over the past month, Amazon’s rival Walmart-owned Jet.com bought ShoeBuy for $70 million. The move is seen as Walmart’s continued competition against Amazon.