Omnichannel retail is very popular with business. Customers, by contrast, are far less excited.
By allowing retailers to connect to customers’ smartphones while they shop in real-time, brick-and-mortar stores are able to gather the types of customer data that until now was only available to online shops.
Customers on the other hand, are suspicious and concerned about latest innovation in retail marketing. According to a new survey by Opinion Labs, 81 percent of consumers don’t trust companies to keep the data they gather safe and secure, while 77 percent say they find in-store tracking unacceptable.
The survey also revealed that 63 percent would opt out of in-store tracking, even at their favorite stores.
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