OMNICOMMERCE

OMNICOMMERCE

The Vantiv Omnicommerce TrackerTM powered by PYMNTS.com

march 2017 EDITION

The Vantiv Omnicommerce Tracker™, powered by PYMNTS.com, features industry-spanning research and insights that arm retailers with data to make smarter decisions for enabling omnichannel commerce.

INSIDE THE MARCH TRACKER:

Profiles for the biggest players in the space, including six additions.

Notable news updates, including recent headlines surrounding retailers investing in augmented and virtual reality.

An interview with Beck Besecker, cofounder and CEO of Marxent, AR and VR solution provider for retailers.

latest news

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past trackers

MARCH 2017

60%

of online U.S. consumers now use mobile technology for shopping.
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FEBRUARY 2017

92%

of consumers visiting a website for the rst time aren’t there to buy.
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JANUARY 2017

80%

of adult shoppers have made a purchase online.
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DECEMBER 2016

75%

of consumers report having the most confidence in stores with up-to-date technology.
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NOVEMBER 2016

61%

of consumers reported positive experiences with retailers that employ augmented reality features.
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october 2016

77%

Report shows 77 percent of merchants surveyed use mobile devices to enhance shoppers’ in-store experience.
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september 2016

76%

of consumers to spend as much or less this year on holiday gifts than in 2015.
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august 2016

71%

of consumers use either print, digital media or loyalty cards to save money.
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july 2016

42%

of U.S. consumers use Amazon.com for their holiday season.
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june 2016

1/3

of all restaurants have smartphone apps.
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may 2016

50%

of smartphone owners use the devices for shopping.
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april 2016

100M

(MILLION) people are expected to opt for contactless mobile payments in 2016.
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march 2016

69%

of shoppers would be more likely to buy in-store if offered self-help kiosks or displays.
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FEBRUARY 2016

+30%

visa checkout customers make 30% more transactions per person compared to overall customers.
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January 2016

37%

mobile is fully integrated with other channels.
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december 2015

21%

retailers that currently use digital commerce pricing optimization software.
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november 2015

77%

retailers that focus on inventory planning.
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october 2015

314k

merchant locations equipped with chip-activated terminals.
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september 2015

26%

of shoppers listed “security of personal data” as a top-3 influencer of where they shop.
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august 2015

$501B

A report from Tractica estimates wearable payments will grow from $3.1 billion in 2015 to $501 billion worldwide by 2020.
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july 2015

76%

of customers interact with the brand before arriving at the store.
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june 2015

60%

of online retail occurs via mobile
devices and time spent on desktop has decreased.
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may 2015

49%

of consumers agree they spend more after having joined a loyalty program.
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april 2015

57%

(of retailors) are reportedly using or currently implementing RFID to improve inventory accuracy.
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