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The PYMNTS.com OmniReadi Index™, powered by Vantiv, was designed to quantify the consistency between the Web and in-store shopping experience and determine if the mobile channel is helping, hurting or simply neutral to the overall situation.
Key Findings include:
The overall Index score increased from 67.4 to 67.6 this quarter, as a result of the mid, lower and bottom 10 merchants warming up to being omnireadi.
While Sporting Goods retailers again emerged on top, their score fell from 76.6 in Q3 2016 to 75.8 in Q4 2016.
Product reviews and quick checkout continue to be a stumbling block for top 10 merchants.
The Index also features an interview with Scott Emmons, head of innovation at Neiman Marcus, who is helping the retail giant become omnireadi one feature at a time. Staying relevant and becoming omnireadi is a process fraught with experiments and failure, Emmons said, sharing the lessons Neiman Marcus has learned in its years developing omnichannel features that are helping the company stay competitive.