The PYMNTS.com OmniReadi IndexTM, powered by Vantiv
The PYMNTS.com OmniReadi Index™, powered by Vantiv, was designed to quantify the consistency between the web and in-store shopping experience and determine if the mobile channel is helping, hurting or simply neutral to the overall situation.
Key findings include:
Omnireadiness seems to be coming out of its slump, which began at the end of the 2015 holiday season. The overall Index score increased from 66.6 to 67.4 this quarter.
Sporting Good retailers continue to win the OmniReadi championship with an Index score of 76.
Top performing merchants still continue to improve, but at a much slower rate – the Upper and Top 10 merchants had the lowest growth this quarter.