The OmniReadi IndexTM, powered by Vantiv

q4 2016

The OmniReadi Index™, powered by Vantiv, was designed to quantify the consistency between the web and in-store shopping experience and determine if the mobile channel is helping, hurting or simply neutral to the overall situation.

Key findings include:

Omnireadiness seems to be coming out of its slump, which began at the end of the 2015 holiday season. The overall Index score increased from 66.6 to 67.4 this quarter.

Sporting Good retailers continue to win the OmniReadi championship with an Index score of 76.

Top performing merchants still continue to improve, but at a much slower rate – the Upper and Top 10 merchants had the lowest growth this quarter.

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past indexes

Q4 2016


merchants improved their omnireadi index scores while 34 merchants saw their scores decrease.
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91- 88%

Product Purchase.
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The number of firms with a score below 30 more than doubled, from four in Q4 2015 to 10 in Q3 2016.
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JUNE 2016


The gap between bad to average and good scores widened signicantly from 40.4 in Q4 2015 to 50 in Q2 2016.
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december 2015


(trillion) Amount of Web and mobile-influenced retail sales by 2017.
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october 2015


Underperforming merchants now offer apps.
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july 2015


of all merchants included in the study allowed customers to make purchases in-store, online and on an app.
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