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The Obama Administration debuted a new “Consumer Privacy Bill of Rights” on Thursday. The White House says the document will “guide efforts” to help give consumers more control over their own personal information, and to help businesses maintain trust with those consumers.
Online advertisers like Google, Yahoo!, Microsoft and AOL have indicated to the White House that they are willing to comply with new privacy regulations, a release from the White House said, particularly in cases where consumers opt in to more controlled programs.
The Commerce Department has also begun developing enforceable privacy policies to go along with the new framework, the administration said via release.
Below, a list of bullets from the administration’s press release that highlight key facets of the new legislative effort:
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