Subscription Commerce Conversion
The PYMNTS.com Subscription Commerce Conversion Index™, a Recurly collaboration, measures frictions that exists in the digital shopping experience for subscription services and products and how they affect the final conversion rates for a merchant. This index analyzes why certain sites are better at converting sales than others by examining several pre-payment factors that generate either friction or sales.
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Q1 2017 SCCI FINDINGS
The average time to initiate a subscription takes 127.6 seconds
75 percent of the top merchants offer consumers a free trial
Less than a third of top merchants provide product reviews and ratings