As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...
Walmart is reportedly in talks to acquire smart television maker Vizio for over $2 billion. The discussions are ongoing, and a deal may not happen, the Wall Street...
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT),...
Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. This move by Temu, which was introduced to...
Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners. This collaboration aims to leverage Instacart’s extensive first-party retail media data and closed-loop...
Meta has unveiled a feature that enables Facebook and Instagram users to connect their accounts with Amazon for a seamless shopping experience. This move aims to keep users within the apps...
Meta is reportedly proposing an ad-free version of its social media platform to European users. The company has been pitching regulators the idea of a...
The head of WhatApp has denied a media report that the messaging service may introduce ads. “This @FT story is false. We aren’t doing this,” Will...
Google has announced a new policy that will mandate election advertisers to disclose when their ads have been manipulated or created using artificial intelligence (AI) tools....