advertising

Saks Launches Retail Media Network Targeting Luxury Shoppers
Saks Launches Retail Media Network Targeting Luxury Shoppers
April 23, 2024  |  Retail

Saks is now offering digital advertising to connect brands with luxury shoppers on its platform. The new Saks Media Network delivers sponsored product ads and display...

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Billion-Dollar Buddies? Forecasting A Boom in the AI Companion Industry
Billion-Dollar Buddies? Forecasting A Boom in the AI Companion Industry
April 19, 2024  |  artificial intelligence

The industry of companion apps and robots powered by artificial intelligence (AI) is rapidly expanding. Greg Isenberg, formerly of WeWork’s startup hub, recently speculated on...

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Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
April 19, 2024  |  Streaming

Netflix’s first-quarter earnings report on Thursday (April 18) paints a picture of success, with nearly 270 million paying customers globally and a 15% year-over-year surge...

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Social Platforms and PayFacs Now Power the Creator Economy
Social Platforms and PayFacs Now Power the Creator Economy
April 19, 2024  |  Social Commerce

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online...

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Walmart-Backed Ibotta Sees Share Price Leap 33% in Market Debut
Walmart-Backed Ibotta Sees Share Price Leap 33% in Market Debut
April 18, 2024  |  IPO

Ibotta shares leapt 33% during their debut on the New York Stock Exchange (NYSE) on Thursday (April 18). The stock debuted at $117 per share...

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Influencers Harness AI to Boost Fame and Fortune
Influencers Harness AI to Boost Fame and Fortune
April 15, 2024  |  artificial intelligence

Artificial intelligence (AI) is having a Kim Kardashian moment.  Dicer.ai, an AI-driven advertising performance analytics company, and FameFlow.ai, the world’s first celebrity and influencer AI likeness...

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Will Retail Media Drive eCommerce Brand Revenue?
Will Retail Media Drive eCommerce Brand Revenue?
April 15, 2024  |  Retail

As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the...

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LinkedIn Adds Independent Creators’ Content to Its Advertising Options
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
April 12, 2024  |  Social Commerce

LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These...

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Amazon CEO Shareholder Letter Goes Big on AI and AWS
Amazon CEO Shareholder Letter Goes Big on AI and AWS
April 11, 2024  |  Amazon

Amazon CEO Andy Jassy published his 2023 Letter to Shareholders Thursday (April 11), outlining how the company is changing and its goals for the future. It’s a 28-minute read by...

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