Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...
The Sunday (Sept. 24) outing of Taylor Swift to watch Kansas City Chiefs’ standout Travis Kelce on the football field wasn’t just a topic of...
If it wasn’t the Lululemon Aligns for women or ABC pants for men that kept consumers come back, it’s the accessories. “Our entire bag assortment...
As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get...
Seeking to boost its sustainability and reach new customers, Swiss athletic footwear and apparel brand On — which is backed by tennis star Roger Federer...
There is no shortage of startups that enter the wild world of direct-to-consumer (DTC) retail to address a hole in the market that leaves a...
The problem with most athletic wear is that no matter how well it works, no matter how comfortable it is and no matter how much...
Another day, another (possible) data breach: Adidas revealed that it has come under attack from cybercriminals looking to steal personal information. The breach could potentially...
Summer bodies — as the adage goes — are made in winter. This is a truism that most people know on some level when they are...