Beyoncé

Women’s Silent Spending Power Reaches Farther Than Barbie and Taylor Swift
Women’s Silent Spending Power Reaches Farther Than Barbie and Taylor Swift
August 14, 2023  |  Connected Economy

Women’s spend share, when combined, can catapult products, people and projects.  It’s unfortunately no myth that women earn an average 82 cents of on the...

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Are Celebrity Brands Out of Style for Retailers? 
Are Celebrity Brands Out of Style for Retailers? 
March 27, 2023  |  Retail

Last week, Adidas and Beyoncé’s Ivy Park ended their relationship. The news followed reports of a 50% drop in revenue that emerged in February. Despite...

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Beyoncé, Adidas To Introduce Black Cowboy Fashion Line
Beyoncé, Adidas To Introduce Black Cowboy Fashion Line
August 06, 2021  |  Retail

Beyoncé and Adidas are joining the Black Cowboy revival. The superstar and the athletics and fashion giant are preparing to release Ivy Park Rodeo, the...

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Square Said To Mull Buy of Jay-Z’s TIDAL Music-Streaming Service
Square Said To Mull Buy of Jay-Z’s TIDAL Music-Streaming Service
December 28, 2020  |  Partnerships / Acquisitions

The highly competitive streaming-audio industry could be starting the New Year with some consolidation, a new report suggests. Jack Dorsey — the billionaire CEO of Square...

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Popeyes Creates Beyonce-Inspired Fashions Based On Its Uniforms
Popeyes Creates Beyonce-Inspired Fashions Based On Its Uniforms
January 29, 2020  |  Retail

Beyonce’s Ivy Park clothing line for Adidas is sold out, but fashionistas can get the look by turning to Popeyes and its uniforms, now being...

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Beyoncé Relaunches Ivy Park With Adidas Collaboration
Beyoncé Relaunches Ivy Park With Adidas Collaboration
January 17, 2020  |  Retail

With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop...

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Beyonce And Adidas Partner Up For Apparel, Shoe Line
Beyonce And Adidas Partner Up For Apparel, Shoe Line
April 04, 2019  |  Retail

Soon all the single ladies (and the non-single ones) will be able to buy Adidas-branded Beyoncé clothes and shoes. Bloomberg reported on Thursday (April 4)...

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The Sounds Of Summer Gone Subscription
The Sounds Of Summer Gone Subscription
June 30, 2018  |  Merchant Innovation

Every summer needs at least one song. In 1960, it was the Brian Hyland classic “Itsy Bitsy Teenie Weenie Yellow Polka-Dot Bikini.” In 1965, it...

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