Card-linked offers, which provide special savings or rewards attached to a merchant or product, are popular: Roughly 2 in 5 cardholders consistently use them. PYMNTS...
Because many consumers may still be smarting from last month’s 3.2% bump in inflation, they appear to be reluctant to shop for retail items. What can merchants do...
The end of 2023 provided little reprieve from rising prices, even as the impending holidays encouraged consumers to manage spending. The need to save made...
Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging...
The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending. In this competitive marketplace,...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
Credit cards have become more than just a means of payment. With the rise of travel credit cards, consumers now have the opportunity to earn...
Gen Z – don’t forget about them. While artificial intelligence (AI) is a mega-hot topic and tool these days and brands and retailers are pinning...
During the 2023 holiday shopping season, card-linked offers gained popularity as consumers sought ways to manage their spending amidst rising prices. In fact, nearly two-thirds of...