Coca Cola

CPG Marketing Embraces New Business Models for Digital Transformation
CPG Marketing Embraces New Business Models for Digital Transformation
March 04, 2024  |  artificial intelligence

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition....

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Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
October 24, 2023  |  Artificial Intelligence

Coca-Cola is using artificial intelligence (AI) to increase sales to business customers by automatically prompting them with tailored messaging. The food giant shared on a...

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How AI Is Helping Beverages Like Coca-Cola Target the Health Conscious
How AI Is Helping Beverages Like Coca-Cola Target the Health Conscious
September 16, 2023  |  artificial intelligence

We can all appreciate a good Coca-Cola commercial, right? These commercials are a powerful way to get consumers to remember and purchase the beverage. But...

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Coca-Cola Adjusts for Cost-Conscious Consumers as Shoppers Trade Down
Coca-Cola Adjusts for Cost-Conscious Consumers as Shoppers Trade Down
July 26, 2023  |  Earnings

As consumers continue to seek more affordable options amid inflation, Coca-Cola is shifting its product strategy toward cost-cutting shoppers. On a call with analysts on...

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Coca-Cola Says Widening Income Gap Demands Both Premiumization and Affordability
Coca-Cola Says Widening Income Gap Demands Both Premiumization and Affordability
April 24, 2023  |  Earnings

As income gaps become more pronounced globally, Coca-Cola is offering more premium and budget-friendly options. On a call with analysts Monday (April 24) discussing the...

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Shopify, Coca Cola Harness the Power of ChatGPT
Shopify, Coca Cola Harness the Power of ChatGPT
March 24, 2023  |  Retail

As artificial intelligence (AI) continues to evolve and the conversation around OpenAI’s ChatGPT amplifies, more and more retailers are exploring what it could mean for...

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Bain and OpenAI Ally to Facilitate ‘Huge Wave of Innovation’
Bain and OpenAI Ally to Facilitate ‘Huge Wave of Innovation’
February 21, 2023  |  artificial intelligence

Bain & Company and ChatGPT creator OpenAI have formed a global services alliance. The alliance will bring together Bain & Company’s digital implementation capabilities and...

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Coca-Cola Says Europeans Buying Less as Americans Shop in Dollar Stores
Coca-Cola Says Europeans Buying Less as Americans Shop in Dollar Stores
February 14, 2023  |  Earnings

Around the world, consumers are dealing with inflation, but not all areas respond the same way. Beverage giant Coca-Cola shared on a call with analysts...

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Coca-Cola Leverages Grab’s Super App to Drive Digital Sales
Coca-Cola Leverages Grab’s Super App to Drive Digital Sales
October 25, 2022  |  Earnings

As Coca-Cola looks to drive omnichannel engagement, the brand is seeing its partnership with Singapore-based super app Grab yield higher digital sales and at-home consumption....

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