Rewards

A cashback reward program is an incentive program operated by credit card companies where a percentage of the amount spent is paid back to the card holder.

(source: en.wikipedia.org)

JCPenney Launches Rewards and Credit Program
JCPenney Launches Rewards and Credit Program
April 17, 2024  |  Loyalty & Rewards

JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. “Last year, JCPenney announced a $1 billion reinvestment plan to further...

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Ibotta Increases IPO Goal to $551 Million
Ibotta Increases IPO Goal to $551 Million
April 16, 2024  |  IPO

Cash-back rewards platform Ibotta has upped the size of its planned public listing. Last week, the Walmart-backed company said it aimed to raise $472 million through an initial public offering...

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Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
March 31, 2024  |  Artificial Intelligence

In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to...

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41% of U.S. Shoppers Demand Digital Rewards
41% of U.S. Shoppers Demand Digital Rewards
March 29, 2024  |  Loyalty & Rewards

As retailers look to meet consumers’ digital expectations, PYMNTS Intelligence research reveals, loyalty rewards can go a long way.  By the Numbers Research from PYMNTS’...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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ShopBack Cuts 24% of Staff Amid BNPL Retreat
ShopBack Cuts 24% of Staff Amid BNPL Retreat
March 19, 2024  |  BNPL

Singapore’s ShopBack is cutting a quarter of its staff as it exits the BNPL space. CEO Henry Chan announced the cuts in a message to employees Tuesday (March 19), saying...

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EU Regulation Forces Retailers to Rethink Loyalty Programs
EU Regulation Forces Retailers to Rethink Loyalty Programs
March 18, 2024  |  Loyalty & Rewards

Read anything about the recent March 7 enforcement date for the EU’s new Digital Markets Act (DMA) and you’ll inevitably see a focus on big tech companies,...

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Inflation Concerns Sideline Small Business Borrowing
Inflation Concerns Sideline Small Business Borrowing
March 15, 2024  |  SMBs

With the news that inflation climbed upward last month, many small- to medium-sized businesses (SMBs) may find themselves walking a tightrope with even fewer safety nets...

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Card-Linked Discounts May Win Over Inflation-Concerned Consumers 
Card-Linked Discounts May Win Over Inflation-Concerned Consumers 
March 14, 2024  |  Consumer Insights

As PYMNTS reported this week, while most U.S. consumers appear untroubled by the prospect of near-term inflation, their anxiety levels rise at the prospect of...

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