toys

‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS...

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Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
February 27, 2024  |  Retail

In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a...

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Barbie’s New Role: Picking up Mattel’s Toy Sales 
Barbie’s New Role: Picking up Mattel’s Toy Sales 
October 26, 2023  |  Retail

In the playful world of toys, Mattel wound up its engines and announced a 9% increase in its third-quarter 2023 net sales, reaching $1.92 billion,...

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Lego Builds Sales as Fans Seek More Complicated Sets
Lego Builds Sales as Fans Seek More Complicated Sets
March 08, 2023  |  Retail

Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7)...

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Hasbro Plays With ‘Fewer, Bigger, Better’ Strategy Amid Bite of Lingering Inflation
Hasbro Plays With ‘Fewer, Bigger, Better’ Strategy Amid Bite of Lingering Inflation
February 16, 2023  |  Retail

The largest U.S. toy and game maker said it expects lingering impacts from inflation to dampen consumer spending for most of the year but is...

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Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
February 08, 2023  |  Earnings

There were fewer Mattel toys under the tree in Q4 2022 as the toymaker took a hit from overstocked retailers and underspending consumers, causing sales...

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‘Kids at Heart’ Account for 60% of Toy Sale Growth
‘Kids at Heart’ Account for 60% of Toy Sale Growth
December 19, 2022  |  Retail

Kids aren’t the only ones excited by a toy sale. One-quarter of the toys sold each year are going to adults, CNBC reported Monday (Dec....

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Build-A-Bear Says Consumers Seek Emotional Connection With Brands
Build-A-Bear Says Consumers Seek Emotional Connection With Brands
November 30, 2022  |  Retail

Offering engaging customer experiences is proving to be a profitable business model for Build-A-Bear Workshop. The company achieved record third-quarter earnings results, with revenues up...

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Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
October 26, 2022  |  Retail

While acknowledging the broader economic obstacles facing his company along with others, Mattel’s CEO says he’s counting on demand for toys for the holidays. “While...

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