Mobile Banking Utilization Stalls On Consumer Fears
Research and Markets (http://www.researchandmarkets.com/research/d46176/smartphone_banking) has announced the addition of Javelin Strategy & Research’s new report “Smartphone Banking Security: Mobile Banking Utilization Stalls On Consumer Fears” to their offering.
Mobile banking adoption has stagnated despite explosive growth in smartphone adoption from 2009 to 2011. In 2009, one in four smartphone owners considered mobile banking unsafe. One year later, 40% of smartphone owners felt the same way. As financial institutions push forward, offering innovative and convenient financial options to a new mobile generation, consumers are left questioning whether security was sacrificed in the rush toward innovation. In the context of the recent infiltration of malware into the Android Market, it is imperative that FIs reassure consumers that mobile security is a priority.
- What is the rate of smartphone adoption?
- What is the growth rate of mobile banking and purchasing?
- What are some factors that are inhibiting the adoption of mobile financial activities?
- How can FIs encourage mobile financial activity?
- Bank of America
- BB&T Bank
- Fifth Third Bank
- Key Bank
- TD Bank
- US Bank
- Wells Fargo
For more information visit http://www.researchandmarkets.com/research/d46176/smartphone_banking