Barclaycard’s Upromise Relaunch Embodies Larger U.S. Strategy
Despite dominating in the U.K., things are a little different for Barclaycard’s issuing operations in the U.S. Surinder Singh, general manager of U.S. Cards for the bank, explains how partnerships with institutions like Sallie Mae are indicative of the company’s growth strategy in the U.S., which is less about brand and taking players like Chase and Citi head on, and more about working with existing players to provide valuable services.
Listen to the podcast with Surinder Singh below.
General Manager – U.S. Cards, Barclaycard
With 300 years of proven leadership in financial services, we clearly offer stability and deep expertise to our millions of customers around the world. We’ve always been known for enabling those who want to achieve more. Barclays Capital, Barclays Wealth, Barclays Commercial, Barclaycard and ABSA bring world-class solutions to our millions of customers.
In an effort to develop a US consumer presence, Barclays bought Juniper Financial Corporation in 2004. Juniper’s model — partnering with leading U.S. companies to deliver a co-branded credit card, was a great fit with our culture of customer-centric innovations.