Barclaycard’s Upromise Relaunch Embodies Larger U.S. Strategy

What's Next In Payments®
3:51 PM EDT June 12th, 2012

Despite dominating in the U.K., things are a little different for Barclaycard’s issuing operations in the U.S. Surinder Singh, general manager of U.S. Cards for the bank, explains how partnerships with institutions like Sallie Mae are indicative of the company’s growth strategy in the U.S., which is less about brand and taking players like Chase and Citi head on, and more about working with existing players to provide valuable services.

Listen to the podcast with Surinder Singh below.

   


Surinder Singh 
General Manager – U.S. Cards, Barclaycard

About Barclaycard:

With 300 years of proven leadership in financial services, we clearly offer stability and deep expertise to our millions of customers around the world. We’ve always been known for enabling those who want to achieve more. Barclays Capital, Barclays Wealth, Barclays Commercial, Barclaycard and ABSA bring world-class solutions to our millions of customers.

In an effort to develop a US consumer presence, Barclays bought Juniper Financial Corporation in 2004. Juniper’s model — partnering with leading U.S. companies to deliver a co-branded credit card, was a great fit with our culture of customer-centric innovations.

Comments
Also by This Author
What's Hot
B2B Payments
No Apple Pay For Amex Corporate Users
B2B Payments
With New VC Dollars, GoCoin Pledges B2B Payments Push
Company Spotlight
Apple May Soon Hit Sale Of Billionth iOS Device
Mobile
Consumer Awareness Not Driving Apple Passbook, Digital Wallet Use
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
No Apple Pay For Amex Corporate Users
B2B Payments
With New VC Dollars, GoCoin Pledges B2B Payments Push
B2B Payments
Tipalti Lassos In $13 Million In Series B Funding
Cool
Is Mobile The Key To Better Loyalty Programs?
View All Articles ››