Facebook Founder Saverin Backs Mobile Loyalty App

What's Next In Payments®
5:10 PM EDT May 17th, 2012

Facebook founder Eduardo Saverin invested an undisclosed amount in loyalty startup CrowdMob this week, TechCrunch reports.

CrowdMob describes itself as, “the real world goods platform that motivates your users to play more and buy more.” In practice, this means combining real world purchases (a latte at Starbucks) with a digital experience (a new level on Angry Birds).

This isn’t CrowdMob’s first funding; at the beginning of 2011, the company raised $1 million in a round led by Andreessen Horowitz, CrunchBase shows.

Read the full story here.

Comments
Also by This Author
What's Hot
B2B Payments
Reverse Lockbox for Banks
B2B Payments
Zapstich Raises Cloud Funding
B2B Payments
AP Software Interacts With Any ERP and Accounting System
Company Spotlight
Low Savings and Cash Flow Threaten US Microbusinesses, Study Says
View All Articles ››
You May Also Like
Uncategorized
Are Prepaid Cards the Future of Personal Financial Management?
Uncategorized
Protected: ProPay Podcast
Uncategorized
UAE Promotes SMEs
Uncategorized
Protected:
View All Articles ››