Facebook Founder Saverin Backs Mobile Loyalty App

What's Next In Payments®
5:10 PM EST May 17th, 2012

Facebook founder Eduardo Saverin invested an undisclosed amount in loyalty startup CrowdMob this week, TechCrunch reports.

CrowdMob describes itself as, “the real world goods platform that motivates your users to play more and buy more.” In practice, this means combining real world purchases (a latte at Starbucks) with a digital experience (a new level on Angry Birds).

This isn’t CrowdMob’s first funding; at the beginning of 2011, the company raised $1 million in a round led by Andreessen Horowitz, CrunchBase shows.

Read the full story here.

Comments
Also by This Author
What's Hot
News
Shopify Launches Merchant mPOS App​
Alternative Financial Services
Western Union: Women Move Half of Global Remittances
Merchant Innovation
Shipping Startup Helps “Shyp” Back Online Purchases
Merchant Innovation
Facebook May Pit Mobile Ad Platform Against Twitter
View All Articles ››
You May Also Like
Merchant Innovation
Pay With ‘Cheers’ Through Social Messaging App
B2B Payments
Internet Of Things Will Swell To 5.2B Devices By 2020
Mobile Commerce
Neiman Marcus, Office Depot to Add MasterCard Digital Wallet
Uncategorized
Bill Gates: 2 Billion Mobile Bank Accounts by 2030
View All Articles ››