Facebook Founder Saverin Backs Mobile Loyalty App

What's Next In Payments®
5:10 PM EDT May 17th, 2012

Facebook founder Eduardo Saverin invested an undisclosed amount in loyalty startup CrowdMob this week, TechCrunch reports.

CrowdMob describes itself as, “the real world goods platform that motivates your users to play more and buy more.” In practice, this means combining real world purchases (a latte at Starbucks) with a digital experience (a new level on Angry Birds).

This isn’t CrowdMob’s first funding; at the beginning of 2011, the company raised $1 million in a round led by Andreessen Horowitz, CrunchBase shows.

Read the full story here.

Comments
Also by This Author
What's Hot
B2B Payments
Citi Launches Tablet App For Corporate Clients
Europe
Non-Cash Transactions On The Rise Globally
News
Criminals Currently Winning The War On Cybercrime
B2B Payments
Strip Ecosystem Getting A $10 Million Venture Capital Boost
View All Articles ››
You May Also Like
Mobile
Whole Foods Trying One-Hour Delivery
Hmmm
Visa’s View Of A B2B Future
News
Alibaba Will Open Trading At $68/Share
Acquiring
EMV Company To Acquire EFT Source
View All Articles ››