January 19, 2012
McDonald’s and Barclaycard are prepping to launch NFC awareness campaigns in hopes to accelerate the adoption of contactless payment technology, according to NFC News.
Barclaycard has reported that contactless payment transactions have grown significantly in the last year (by a whopping 50%!). While the company currently holds the highest share (71%) of the U.K. contactless market, Tom Gregory, Barclaycard’s head of digital payments, says they are “nowhere near” where they want to be. He hints that the company will launch several campaigns to promote NFC as a cash replacement.
McDonald’s, which has numerous NFC payment terminals in restaurants across the U.K., plans to add signs prompting customers to utilize the technology.
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