Mobile Web Beats Smartphone Apps, Says Nielsen

What's Next In Payments®
3:37 PM EDT March 12th, 2012

The U.S.’s top five retailers reached nearly 60% of all smartphone users via app or website in December, new data from Nielsen suggest, based on a sampling of 5,000 users. The latest estimate from comScore suggests that a 60% share of smartphone users represents roughly 60 million buyers. 

But most of that reach came through the mobile web browser, rather than dedicated apps. As shown in the below graphic, 51% of the 5,000 smartphone users sampled by Nielsen accessed a top-five retailer’s mobile website in December, with just 28% using these retailers’ apps. Furthermore, the combined reach percentage — 59% — shows that just 8% of smartphone users connected with retailers through apps alone, whereas the majority of app users also accessed the retailer’s mobile site.

More information is available at Nielsen’s website. 

Comments
Also by This Author
What's Hot
Alternative Financial Services
New Partnership Set To Boost B2B eCommerce
Alternative Financial Services
University of Dubai Opts For New ERP System
B2B Payments
CMS Payments Site Heading For More Downtime
News
Visa’s Worst Nightmare: Smarter Bankers
View All Articles ››
You May Also Like
Acquiring
EMV Company To Acquire EFT Source
Uncategorized
B2B Screen-Printing Industry Gets Boost
Uncategorized
Trends Of The Week
Uncategorized
Michelin Acquires Brazilian Fleet Management Company
View All Articles ››