SoundOff: Facebook Commerce

What's Next In Payments®
3:34 PM EDT February 27th, 2012

PYMNTS.com’s “SoundOff” is the industry’s views on key topics, according to some of its key players.

This week’s chatter is all about Facebook commerce… success or failure? You decide!


Facebook facilitates billions in sales through plugins and its API. Over time Facebook will improve its own commerce platform and be a major shopping destination.


Sellers need an agile social platform to supply unique experiences to influence buy/shares; just enabling shopping has low incremental value.


Brands with “real” fans (e.g. bands and sport teams) sell more. Fans don’t like to install apps, offer them a frictionless shopping experience.


F-commerce is the next step in eCommerce evolution! We already see amazing ROI on Facebook. Key is in engagement tools, fan discounts and promotions.


Facebook storefronts are here to stay. They offer a great way to engage customers, showcase new items, and generate leads to an original e-commerce site.


Want to add your voice? Email Jessica Walsh for details.

Comments
Also by This Author
What's Hot
Loyalty & Rewards
Payment History Firm Pulls In $70 Million Investments
Mobile
Bitcoin Platforms Being Reclassified As Money Transmitters
Apple Pay Tracker
Wireless Carriers Could Be Left Out Of NFC Payments
Apple Pay Tracker
What CurrentC Didn’t Say
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
WEX Comes Off Q3 With Strong Results
International
Transforming Payments from Cost Centers to Revenue Drivers
B2B Payments
U.S. Bank Tries To Streamline B2B Electronic Payments
CA Technologies
Online Transacting Is Safer Than A Card Present World
View All Articles ››