SoundOff: Facebook Commerce

What's Next In Payments®
3:34 PM EST February 27th, 2012

PYMNTS.com’s “SoundOff” is the industry’s views on key topics, according to some of its key players.

This week’s chatter is all about Facebook commerce… success or failure? You decide!


Facebook facilitates billions in sales through plugins and its API. Over time Facebook will improve its own commerce platform and be a major shopping destination.


Sellers need an agile social platform to supply unique experiences to influence buy/shares; just enabling shopping has low incremental value.


Brands with “real” fans (e.g. bands and sport teams) sell more. Fans don’t like to install apps, offer them a frictionless shopping experience.


F-commerce is the next step in eCommerce evolution! We already see amazing ROI on Facebook. Key is in engagement tools, fan discounts and promotions.


Facebook storefronts are here to stay. They offer a great way to engage customers, showcase new items, and generate leads to an original e-commerce site.


Want to add your voice? Email Jessica Walsh for details.

Comments
Also by This Author
What's Hot
News
CFPB Goes After Mandatory Credit Card Arbitration
News
Million-Dollar Hospital Cyberattack Sparks BOA Lawsuit
News
How Many Smartphones Did It Take Apple To Outpace Samsung?
Acquiring
Can Fire Sale Of Fab.Com Ignite The Site?
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Merchant Innovation
Citi And MasterCard Sign New Ten Year Deal
B2B Payments
Why Wearable Tech May See More Success in B2B
B2B Payments
Merkle Launches Its Data Service For Businesses
B2B Payments
Australia’s Woolworths Chooses Supply Chain Management Platform
View All Articles ››