SoundOff: Facebook Commerce

What's Next In Payments®
3:34 PM EDT February 27th, 2012’s “SoundOff” is the industry’s views on key topics, according to some of its key players.

This week’s chatter is all about Facebook commerce… success or failure? You decide!

Facebook facilitates billions in sales through plugins and its API. Over time Facebook will improve its own commerce platform and be a major shopping destination.

Sellers need an agile social platform to supply unique experiences to influence buy/shares; just enabling shopping has low incremental value.

Brands with “real” fans (e.g. bands and sport teams) sell more. Fans don’t like to install apps, offer them a frictionless shopping experience.

F-commerce is the next step in eCommerce evolution! We already see amazing ROI on Facebook. Key is in engagement tools, fan discounts and promotions.

Facebook storefronts are here to stay. They offer a great way to engage customers, showcase new items, and generate leads to an original e-commerce site.

Want to add your voice? Email Jessica Walsh for details.

Also by This Author
What's Hot
You Never Know What You’ll Find On The Internet (Hint Stolen Target Card Data)
Loyalty & Rewards
Starbuck Mobile Ordering Hits Portland, U.S. Launch 2015
Why Feds Want EMV For Govt. Debit Cards
Alipay Wallet’s Remarkable Volume
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
U.K Small Business Loans Fall Down ~$650 million
B2B Payments
Health Sunshine Act Didn’t Reveal All It Was Supposed To
B2B Payments
Mobile Payments To Benefit From Tech Investments
What Only The “Almost Famous” Know About Payments
View All Articles ››